Marketing Strategy Lead

17 hours ago


Milton Keynes, Milton Keynes, United Kingdom MGA Entertainment Full time
About the Role

We are seeking a highly skilled Marketing Strategy Lead to join our team at MGA Entertainment. As a key member of our marketing department, you will be responsible for developing and implementing demand creation plans to drive consumer demand.

Key Responsibilities
  • Strategic Planning: Develop and implement marketing strategies to deliver financial objectives.
  • Marketing Activation: Implement effective consumer demand driving programs across all media touch points.
  • Product Line Management: Define product lines, manage pricing, and oversee sell sheets, demo guides, and product data.

Salary: $85,000 - $110,000 per annum

Requirements
  • Ideally, educated to degree level in business or marketing.
  • Minimum 5 years experience in brand management within consumer goods companies.
  • Extensive experience of the full marketing mix – strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital incl. social media and product development.


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