Ecommerce Data Insights Specialist
1 day ago
We are seeking an Ecommerce Data Insights Specialist to join our Digital team. As a key member of the Ecommerce Trading Team, you will be responsible for analysing sales performance and identifying opportunities for revenue optimisation.
Main Responsibilities
- Data Analysis: Leverage Google Analytics 4 (GA4) and other analytics tools to monitor key ecommerce metrics and customer journeys, providing actionable insights that inform trading decisions and promote bestselling products.
- Insight Generation: Create tailored reports, dashboards, and performance metrics for internal stakeholders to drive business growth.
- Collaboration and Experimentation: Work closely with design, development, and marketing teams to run data-driven experiments and A/B testing to optimise the user journey.
- Trend Analysis: Analyse data, visualise insights, and spot opportunities to enhance our digital channels and stay ahead of ecommerce trends.
- Reporting and Improvement: Regularly share KPI analysis, highlighting success areas and optimisation opportunities to drive continuous improvement.
- Roadmap Support: Collaborate on ecommerce and conversion rate optimisation strategies backed by Return on Investment modelling.
- GA4 Expertise: Share your knowledge of GA4 setup, integrations, and tracking maintenance to boost the team's self-sufficiency.
- Business Impact: Demonstrate how ecommerce initiatives drive financial and profitability success.
Requirements
- Ecommerce Experience: Proven experience working within an ecommerce trading team with a strong understanding of trading strategies and onsite consumer behaviour.
- Actionable Insights: Demonstrated ability to deliver actionable insights that have directly contributed to revenue growth.
- Results-Driven: Detail-oriented and results-driven with a passion for ecommerce and trading excellence.
- GA4 Expertise: Demonstrated proficiency in Google Analytics 4 (GA4), including hands-on experience with event tracking, custom dimensions, and advanced segmentation.
- Analytical Skills: Strong skills in interpreting complex data sets and turning them into actionable insights.
- Data Visualisation: Proficiency in tools like Looker, Google Data Studio, or Tableau for visualising data.
- Communication: Excellent ability to collaborate across teams and explain technical concepts to non-technical folks.
- Digital Tools: Familiarity with digital analytics tools such as Google Tag Manager, Hotjar, and Looker Studio.
- Office Software: Advanced skills in Microsoft Office and PowerPoint to make data insights clear, understandable, and engaging.
About The Works
The Works is a leading retailer with a purpose to inspire reading, learning, creativity, and play, making lives more fulfilled. We value craftiness, caring, and doing things differently.
Salary and Benefits
We offer a competitive salary between £45,000 - £60,000 per annum, depending on experience, plus a range of benefits including:
- 25% Colleague Discount
- Holiday Allowance: 33 days, including bank holidays
- Additional Holiday Purchase: Buy an extra 5 days off
- Professional Development: Grow your skills and career with instant access to further training and development
- Early Wage Access: Claim early access to 50% of your wages as you earn them
- Share Scheme: Own a piece of The Works
- Employee Assistance Programme: 24/7 support for you and your family
- Healthcare Cash Plan: Support your everyday healthcare costs
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