Ecommerce Data Insights Specialist

1 day ago


Amersham, Buckinghamshire, United Kingdom The Works Full time
Job Description

We are seeking an Ecommerce Data Insights Specialist to join our Digital team. As a key member of the Ecommerce Trading Team, you will be responsible for analysing sales performance and identifying opportunities for revenue optimisation.

Main Responsibilities

  • Data Analysis: Leverage Google Analytics 4 (GA4) and other analytics tools to monitor key ecommerce metrics and customer journeys, providing actionable insights that inform trading decisions and promote bestselling products.
  • Insight Generation: Create tailored reports, dashboards, and performance metrics for internal stakeholders to drive business growth.
  • Collaboration and Experimentation: Work closely with design, development, and marketing teams to run data-driven experiments and A/B testing to optimise the user journey.
  • Trend Analysis: Analyse data, visualise insights, and spot opportunities to enhance our digital channels and stay ahead of ecommerce trends.
  • Reporting and Improvement: Regularly share KPI analysis, highlighting success areas and optimisation opportunities to drive continuous improvement.
  • Roadmap Support: Collaborate on ecommerce and conversion rate optimisation strategies backed by Return on Investment modelling.
  • GA4 Expertise: Share your knowledge of GA4 setup, integrations, and tracking maintenance to boost the team's self-sufficiency.
  • Business Impact: Demonstrate how ecommerce initiatives drive financial and profitability success.

Requirements

  • Ecommerce Experience: Proven experience working within an ecommerce trading team with a strong understanding of trading strategies and onsite consumer behaviour.
  • Actionable Insights: Demonstrated ability to deliver actionable insights that have directly contributed to revenue growth.
  • Results-Driven: Detail-oriented and results-driven with a passion for ecommerce and trading excellence.
  • GA4 Expertise: Demonstrated proficiency in Google Analytics 4 (GA4), including hands-on experience with event tracking, custom dimensions, and advanced segmentation.
  • Analytical Skills: Strong skills in interpreting complex data sets and turning them into actionable insights.
  • Data Visualisation: Proficiency in tools like Looker, Google Data Studio, or Tableau for visualising data.
  • Communication: Excellent ability to collaborate across teams and explain technical concepts to non-technical folks.
  • Digital Tools: Familiarity with digital analytics tools such as Google Tag Manager, Hotjar, and Looker Studio.
  • Office Software: Advanced skills in Microsoft Office and PowerPoint to make data insights clear, understandable, and engaging.

About The Works

The Works is a leading retailer with a purpose to inspire reading, learning, creativity, and play, making lives more fulfilled. We value craftiness, caring, and doing things differently.

Salary and Benefits

We offer a competitive salary between £45,000 - £60,000 per annum, depending on experience, plus a range of benefits including:

  • 25% Colleague Discount
  • Holiday Allowance: 33 days, including bank holidays
  • Additional Holiday Purchase: Buy an extra 5 days off
  • Professional Development: Grow your skills and career with instant access to further training and development
  • Early Wage Access: Claim early access to 50% of your wages as you earn them
  • Share Scheme: Own a piece of The Works
  • Employee Assistance Programme: 24/7 support for you and your family
  • Healthcare Cash Plan: Support your everyday healthcare costs


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