Senior Marketing Strategist
3 weeks ago
Job Summary
As a Senior Marketing Strategist at Career Moves, you will be responsible for driving marketing-related outcomes for one or a few projects/products as a key contributor. You will proactively take initiative to kick off work streams and projects, drive and guide user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
Key Responsibilities
- Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
- Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
- Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
- Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
- Set challenging but achievable goals and measure success logically.
Requirements
- Knowledge of branding and brand development, including defining and positioning a brand, and implementing strategies to improve it.
- Knowledge of the marketing campaign lifecycle, including planning, strategy, execution, and reporting of a campaign.
- Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
- Ability to articulate key messages, features, and benefits to the target audience.
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