Product Marketing Specialist

3 weeks ago


Manchester, United Kingdom MAG Full time

The Role

This is a brand new position to support the Head of Product Marketing in developing product marketing strategies for CAVUs B2B solutions and supporting the development of strategies for our range of physical Passenger Experiences.

You will support in delivering the go-to-market plans of all our solutions but with a focus on B2B, working with the wider Marketing, Product, and Business Development teams to deliver these plans internationally.

You will need a strong understanding and experience of creating clear product positioning, with concise and effective messaging and utilising data-driven insights to drive marketing activity.

You will need a strong understanding of the market, competitors, and of customer wants and needs to balance and inform marketing activity.

Key Responsibilities

  • Develop and execute B2B and B2C product marketing campaigns to drive product awareness and sales
  • Use customer insights and competitor intelligence to develop product positioning and key messaging
  • Conduct market research to understand customer needs and trends and analyse market data to make recommendations on product pricing and promotions
  • Work closely with our Brand team to inform and build marketing activity
  • Work collaboratively with a wide range of stakeholders, including our Product and regional Business Development teams
  • Provide progress updates and performance measurement of marketing activity through tracking and measurement

Why MAG?

MAG is a leading company in the industry, and this role offers a unique opportunity to be part of a dynamic team and contribute to the success of our products.



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