Digital Marketing Strategist

5 days ago


Bournemouth, Bournemouth, United Kingdom Rubicon People Partnership Full time
About the Role

Rubicon People Partnership is seeking a highly skilled Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will play a key role in developing and executing lead-generating campaigns using advanced marketing automation technology.

Key Responsibilities
  • Implement and manage campaigns across PPC, email, digital, social media, advertising, and webinars
  • Contribute to the annual marketing plans and assist in executing campaigns that align with these strategies
  • Oversee the creation and optimization of web pages, landing pages, and data capture forms, ensuring continuous improvement of the website
  • Test and optimize customer journeys, report on deliverables, adjust strategies, manage costs, and maximize ROI
  • Utilize data and analytics to guide content, campaigns, and creative outputs, fostering a culture of continuous learning and improvement
Requirements
  • Minimum 3 years in a digital marketing role
  • Proficiency with analytics tools and Content Management Systems
  • Expertise in customer segmentation and campaign performance analysis
  • Strong written and verbal communication skills
  • Excellent time management and ability to juggle multiple tasks effectively
What We Offer
  • 25 days holiday (plus BH's) increasing to 30 days with length of service
  • Bonus scheme
  • Hybrid working
  • Health cash plan
  • Company pension scheme
  • Birthday vouchers
  • Cycle to work scheme
  • Parking permit
  • Quarterly team events


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