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Digital Marketing Strategist
2 months ago
Dovetail Recruitment Ltd is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to drive business growth and engagement.
Key Responsibilities- Develop and execute multi-channel digital marketing campaigns to reach and engage target audiences.
- Collaborate with the Head of Marketing to define campaign objectives, target audiences, and key performance indicators.
- Implement and manage the creation of web pages, landing pages, data capture forms, and other digital assets to enhance the customer experience.
- Provide input into the yearly marketing plans and calendar planning to ensure alignment with business objectives.
- Optimize and test customer journeys, reporting on outcomes, deliverables, adjustments, costs, and ROI to drive continuous improvement.
- Leverage marketing automation, lead scoring, and dynamic campaign delivery to refine and improve the delivery of the sales team.
- Work closely with the Head of Marketing to define campaign target audiences, objectives, and to produce assets and activities required to drive engagement, demand, and lead generation.
- Help source and produce new campaign content, CTAs, and deliverables. Help create engaging multimedia content such as videos, blogs, whitepapers, and case studies.
- Support the Head of Marketing with the delivery of marketing plans and campaigns.
- Leverage data insights and analytics to shape content, campaign, and creative outputs.
- Support the Head of Marketing in the oversight of brand guidelines and advocate to ensure these are followed across the business.
- Perform any other duties as required.
- Minimum of 3-5 years of digital marketing experience (ideally B2B).
- Previous experience with PPC.
- Familiarity with analytics tools and Content Management systems.
- Experience with Hubspot would be advantageous.
- Salary £35-40,000 per annum with the potential for a little more for a highly experienced candidate.
- A generous annual company bonus scheme linked to personal and company objectives.
- 25 days holiday, increasing to 30 days with length of service.
- Hybrid working option - after completed probation.
- A health cash plan, covering dentistry, optician visits, and more.
- Enhanced company pension scheme.
- Enhanced maternity/paternity.
- Company sick pay.
- 1 day charity/community leave per year.
- A cycle to work scheme.
- Parking permits.
