Planning and Innovation Head
5 days ago
We are seeking an accomplished marketer to lead the development of innovative marketing strategies, collaborating closely with creative, delivery, and account management teams.
Main Responsibilities:
- Develop and implement creative and channel deployment strategies aligned with client goals
- Collaborate with internal teams to ensure strategic vision is executed across concepts and channels
- Conduct market research to gain valuable insights into audience behaviors
- Identify key audience segments and develop targeted messaging and channel deployment plans
- Analyze campaign performance to optimize future ROI
- Prepare and present strategic proposals and campaign updates to clients
- Maintain relationships with internal and external stakeholders
Requirements:
- A strong background in strategic planning within a creative/communications agency
- The ability to think creatively and contribute to the direction of creative and channel solutions
- Experience in research interrogation, brand positioning, and communications planning
- A track record of delivering successful creative brand strategies for prominent B2B and B2C brands
Working Arrangements:
- Flexible hybrid working arrangement: 2 days in the office, 3 days remote
- Salary range: £70-85k dependent on experience
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