Planning and Innovation Head

5 days ago


Birmingham, Birmingham, United Kingdom next level - marketing, creative, PR & digital recruitment Full time
Lead Marketing Strategist Wanted

We are seeking an accomplished marketer to lead the development of innovative marketing strategies, collaborating closely with creative, delivery, and account management teams.

Main Responsibilities:

  • Develop and implement creative and channel deployment strategies aligned with client goals
  • Collaborate with internal teams to ensure strategic vision is executed across concepts and channels
  • Conduct market research to gain valuable insights into audience behaviors
  • Identify key audience segments and develop targeted messaging and channel deployment plans
  • Analyze campaign performance to optimize future ROI
  • Prepare and present strategic proposals and campaign updates to clients
  • Maintain relationships with internal and external stakeholders

Requirements:

  • A strong background in strategic planning within a creative/communications agency
  • The ability to think creatively and contribute to the direction of creative and channel solutions
  • Experience in research interrogation, brand positioning, and communications planning
  • A track record of delivering successful creative brand strategies for prominent B2B and B2C brands

Working Arrangements:

  • Flexible hybrid working arrangement: 2 days in the office, 3 days remote
  • Salary range: £70-85k dependent on experience


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