Marketing Director
4 weeks ago
About ITW Construction Products (UK/Nordics)
ITW Construction Products (UK/Nordics) is a leading innovator, designer, and manufacturer of advanced industrial technology. We are industry influencers and market leaders in our fields, with high-quality brands at the forefront of technology and enterprise.
Job Description
We are seeking a highly skilled and experienced professional to join our team as a Product and Communications Strategist. This role will be responsible for setting the Product and Communications Strategy for the Electrical segment, part of the Concrete Business Unit within the UK and Nordics.
Key Responsibilities
- Develop and execute the Product and Communications Strategy for the Electrical segment, ensuring alignment with the company's overall business objectives.
- Work closely with the Segment lead to support the strategic intent and execution of Sales & Marketing plans.
- Lead the Customer Back innovation process, ensuring a pipeline of developments are in place for the years ahead and protecting the longer-term growth strategy of the business segment.
- Develop and implement a Communications strategy for the segment, using appropriate channels to influence key decision makers in the industry.
- Manage the Communications team, ensuring the right execution of the strategic communication for the Concrete Business Unit in the UK and Nordics Markets.
- Develop and be responsible for the delivery of the Communications Strategy, targeting key decision makers, with full control over budget and forecasting for the segment.
- Grow the SPIT Brand and raise awareness within its chosen markets.
- Lead the team for Communications, design, and digital needs of the brand, while ensuring adequate support for the Interiors segment from this resource.
- Develop key metrics to measure the success of the Marketing Strategy.
Requirements
- A track record of delivering impactful change in an organisation through implementation of a strategic plan.
- Experience of Sales & Marketing across multi-channels.
- Analytical skills and ability to research and evaluate information, to drive business decisions from market insights.
- Great communication skills with a track record in influencing key stakeholders, to get results.
- Ability to work with different Marketing channels to ensure external and internal partners are clear on the business's value propositions.
- Culturally aware to navigate within multiple markets.
- Line management experience preferred but not essential.
What We Offer
We offer a dynamic and challenging work environment, with opportunities for professional growth and development. If you are a motivated and experienced professional looking for a new challenge, please submit your application.
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