Digital Marketing and Communications Specialist
7 days ago
We are seeking a highly skilled Digital Marketing and Communications Specialist to join our team at AWD online. The ideal candidate will have experience in marketing communications, preferably within the higher education or creative industries.
About the RoleThis is a fantastic opportunity for a motivated and innovative individual to develop and deliver effective marketing and communication campaigns across all marketing and communication platforms to both B2B and B2C markets.
Key Responsibilities- Content Creation: Develop engaging and informative content for various platforms, including social media, newsletters, press releases, and websites to engage and inform target audiences in line with strategic plans as set by the Group Marketing Manager.
- Social Media Management: Oversee the Group social media channels, creating engaging posts, responding to inquiries, and monitoring key metrics to continually increase social presence.
- Website Maintenance & Development: Work in collaboration with the wider teams, maintain the Group websites to ensure accuracy of information, up-to-date and relevant content, and implementing any development requirements.
- Events: Collaborate with the wider teams to support the delivery and effective promotion of Group events and activities.
- Market Research: Conduct market research to identify trends and audience preferences, utilising insights to inform marketing strategies.
- Performance Analysis: Monitor and report on the effectiveness of marketing communications initiatives, using metrics to drive improvements.
- Proficiency in digital marketing tools and social media platforms.
- Strong copywriting, editing, proofing, and verbal communication skills.
- Skilled in content creation and management.
- Experience with the Adobe Creative Suite.
- Understanding of Higher Education and Short Course training market.
- IT Literate (CRM systems, MS Teams & Office, emails, internet, and social media use).
- Flexible approach to working, excellent time management skills.
- Demonstrable commitment to developing new skills and personal professional development.
- Full driving license.
- £29,000 - £32,000 per annum + benefits.
- 25 days holiday + bank holidays.
- Company sick pay scheme.
- Pension scheme.
- Life assurance scheme.
- Free car parking.
- Cycle to work scheme.
- Staff development and training opportunities.
- Employee Assistance Programme for mental health and wellbeing support.
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