Senior Link Acquisition Specialist
1 month ago
We are seeking a highly skilled Senior Link Acquisition Specialist to join our team at Duval Associates Ltd - Recruitment Specialist - UK. As a key member of our digital marketing team, you will be responsible for developing and executing strategies to earn relevant, trusted links to our website, driving organic traffic and improving website rankings.
The ideal candidate will have a strong understanding of SEO best practices, excellent analytical and problem-solving skills, and the ability to interpret data and make data-driven decisions. If you are a self-starter with a passion for link acquisition and a desire to improve efficiency of processes, we encourage you to apply.
Key Responsibilities:
- Develop and execute tactics and strategies to earn relevant, trusted links to the company website.
- Collaborate with the demand generation team across wider marketing campaigns, maximising value from campaign assets.
- Build and maintain a strong working relationship with the PR & Content Manager, creating opportunities from our PR activity.
- Report on the contribution your work gives to overall SEO channel performance.
- Optimise website content including landing pages and blog articles, considering the onward user journey from your activations.
- Analyse competitors' link acquisition strategies and identify opportunities to stay ahead in organic search rankings.
- Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
Requirements:
- 3-4 years' experience in a link acquisition role.
- Excellent knowledge of all aspects of written English.
- A self-starter who can find opportunities, planning these in as part of a wider roadmap as well as working in a team environment.
- Solid knowledge of SEO best practice and the principles of link acquisition specifically.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- A desire to improve efficiency of processes; interested in learning and adopting tools.
- The enthusiasm to keep abreast of industry changes, with the ability to adapt to how new developments may impact account management and best practice.
- Highly organised, capable of planning and executing multiple link acquisition activities in parallel.
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