Link Building Specialist

3 months ago

Manchester, United Kingdom Adria Solutions Full time

Our growing client based in Manchester is currently building a marketing team, they are looking for a Link Building specialist who will be instrumental in building relevant, high-quality backlinks. The company fosters a collaborative, digital-first approach, where bold and creative thinking is encouraged.

**Responsibilities**:
***:

- Lead the full link-building process from ideation to outreach
- Work closely with the SEO manager to form a link-building strategy that drives quality traffic
- Monitor campaign performance, reporting on progress and KPIs
- Define and lead core workstreams such as hero campaigns, reactive link building, blog outreach etc.
- Work closely with the marketing team, from design to development and copy to traditional PR
- Collaborate with and share back to the team in marketing meetings
- Ensure brand adherence in all link-building campaign activity
- Continually optimise campaigns to ensure consistent improvement

**Experience and skills**:
***:

- Experience working within a marketing department, managing a function focused on organic growth
- Experience overseeing the production process, and working closely with involved colleagues such as designers, copywriters, developers, etc.
- Ability to pivot campaigns that perform below expectations, turning them into a success
- Deep understanding of how link building and Digital PR drive meaningful SEO results
- The ability to collaborate with other departments to ensure the link acquisition strategy works well for every aspect of the business
- an understanding of our audience and how to use data to build targeted campaigns

**Benefits**:

- Flexible working - 2 days in the Manchester office
- Hapi benefits program, including discounts at supermarkets, cinemas, and other leading retailers
- Free on-site gym with free personal training

**Link Building Specialist**:

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