Digital Experience Manager
2 weeks ago
We are seeking a talented Digital Experience Manager to join our team. This role is responsible for creating a strong digital experience that satisfies users' various needs, represents the breadth and depth of our portfolio, and implements the newest user experience improvements.
About the Role- Digital Marketing: Focus on website development and performance (knowledge content, application content, e-shop), improving Discovery webpages, and enhancing the digital customer buying journey in partnership with marketing team.
- SEO Content Writing: Work cross-functionally to create scientific SEO content that is easily understandable, leveraging value propositions and customer insights to drive MQLs and revenue.
- Conversion Rate Optimization: Update and improve product pages, develop SEO, PPC, and Google AdWords strategies, and interpret website analytics for reporting.
- Website Content Improvement: Collaborate with product managers to ensure accurate product content, execute plans for website and digital campaign improvements, and enhance content on Cytiva.com and partner websites (major Channel partners such as Fisher and VWR).
- 5+ years' experience in a web/online role managing a large portfolio of complex products.
- Experience in web SEO/PPC/AdWords/Analytics analysis and improvement, with ability to translate these topics into layman's terms.
- Experience defining customer journey and mapping to customer buying journey to generate e-comm sales. and experience with keyword analysis, defining website taxonomy and mobile first indexing.
- Experience maintaining website content using a Content Management System and experience of using Adobe Analytics and Google Search Console; Comfortable with large data sets containing digital website trends. Ability to produce web analysis, build meaningful reports and provide actions that will drive tangible results.
- Knowledge of the marketing funnel through to sale process; Strong experience in measuring marketing ROI and tying revenue to campaigns/tactics.
- Deep understanding of
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