Senior Marketing Strategist
4 weeks ago
About The Role
We are seeking a skilled Senior Marketing Strategist to join our team at The Influence Room. This role will be responsible for developing and executing comprehensive marketing strategies that drive traffic, boost conversion rates, and maximise ROI.
Key Responsibilities
- Develop, execute, and manage marketing strategies that align with business objectives, including digital, content, and traditional marketing.
- Ensure consistent brand messaging across all marketing materials and campaigns, positioning the company effectively in the market.
- Lead the planning and execution of marketing campaigns across multiple channels, measuring effectiveness and adjusting tactics as needed.
- Conduct market research to understand target audiences, market trends, and competitor activities. Analyse performance metrics and present insights to stakeholders for data-driven decisions.
- Work closely with sales, product, and customer success teams to ensure a cohesive marketing strategy that drives lead generation and business growth.
- Oversee content creation for various marketing channels, ensuring high-quality, engaging materials that speak to the target audience.
- Digital Marketing Optimisation: Ensure digital channels are optimized for user experience, SEO, and conversion rates. Track and report on performance using tools such as Google Analytics.
- Regularly communicate marketing results and future strategies to senior management and key stakeholders.
About The Influence Room
The Influence Room is a private space in which brands and people of influence connect with each other over mutually beneficial partnerships. Our ethos of 'great people, great brands, great outcomes' is central to how we conduct ourselves inwardly as a team as well as externally as a business. We hire great people because we know that we can't build a world-class company without a world-class team. We also want to enjoy what we do, and that means working with people who enjoy what they do. Everyone is welcome - we are passionate about creating an inclusive workplace that promotes and values diversity, where everyone, from any background, can grow and thrive.
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