Brand Marketing Content Strategist

4 weeks ago


Reading, Reading, United Kingdom TEAM Full time
Head of Marketing

A leading business is seeking an experienced Head of Marketing to drive growth and success through strategic marketing initiatives.

This is a hybrid working role, with 2-3 days in the office per month.

Key Responsibilities:
  1. Develop and implement comprehensive Go-To-Market strategies for ERP software, including launch plans, campaigns, and sales enablement programs.
  2. Collaborate with content teams to create collateral, such as case studies, blog posts, and videos showcasing ERP software capabilities and customer success stories.
  3. Oversee the planning and execution of campaigns to build brand awareness and generate leads and conversions.
  4. Design marketing materials, presentations, and sales playbooks to equip the sales team with the tools needed to effectively sell our solutions.
  5. Work closely with sales, account management, and other departments to ensure cohesive marketing efforts.
Requirements:
  1. Extensive experience in a senior marketing role or equivalent.
  2. Strong understanding of B2B marketing of ERP systems, including Netsuite, Dynamics, Epicor, Business Central, Oracle, and SAP.
  3. Proficiency with digital tools, platforms, and strategies (SEO, PPC, content, and email marketing, social media).
  4. Experience working closely with sales teams to ensure alignment with marketing efforts and sales targets.

To apply for this role with excellent benefits, work culture, and flexible working locations, please click apply online and upload an updated copy of your CV.

Candidate Source Ltd is an advertising agency. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.


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