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Chief Marketing Automation Strategist

1 month ago

Basingstoke, Hampshire, United Kingdom TD SYNNEX Full time
Marketing Automation Manager Role at TD SYNNEX

We are dedicated to staying ahead of the curve and embracing change that shapes the future. Our goal is to empower our people, provide autonomy, and deliver exceptional customer service to drive progress and redefine what's possible.

This role will support multiple B2B business units and digital marketing activities, assisting with the development and delivery of automation campaigns and strategies. The successful candidate will pursue continued learning of Marketing Automation best practices to enhance the execution of TD SYNNEX and Vendor branded campaigns and maximise customer value and campaign results.

At TD SYNNEX, we prioritise the wellbeing, growth, and inclusivity of our diverse workforce. We are committed to fostering a supportive work environment in which every voice is valued, and ideas are encouraged to flourish.

We offer a value-based culture where everyone commits to living by our shared core values, bringing everyone together in an inclusive culture with a real sense of community.

Key Responsibilities:
  • Assist with Marketo data hygiene, system maintenance, and lead management.
  • Assist in list management (data lists and imports).
  • Monitor program performance and develop necessary reports/reporting structure.
  • Participate in strategy, customer journey design, and content development for new campaigns.
  • Support Marketo program development for all business units.
  • Participate in setup of A/B testing of Marketing Automation programs in Marketo.
  • Participate with continued assessment of new platforms and integrations for Marketo to enhance Marketing Automation performance.
  • Participate in cross-functional digital marketing projects that include Marketing Automation.
Requirements:
  • A good level of Marketo experience.
  • A good level of Adobe Experience Manager (AEM), or similar, experience.
  • Experience of monitoring and using data to adopt data-driven marketing decisions and campaign plans.
  • Experience participating in planning integrated digital marketing plans.
  • Understanding and proven practice of the following tactics: testing frameworks such as, deliverability, A/B split testing, and tracking.
  • Problem-solving ability and consideration of process improvements.
  • Excellent organisational and communications skills with a strong attention to detail.
  • Web development and digital design skills (HTML preferred, but not required).
  • Knowledge of Google Analytics Tag Manager, Google Universal Analytics, and general web tracking desirable.
Benefits:
  • A benchmarked salary of approximately £55,000 per annum.
  • An outstanding benefits package including private healthcare, holiday purchase scheme, increased holiday entitlement with service, and additional 'moments that matter' paid time off.
  • Enhanced maternity and family leave.
  • Elevate your personal well-being through seminars, events, and our global Life Empowerment Assistance Program.
  • Diversity, Equity & Inclusion: it's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
  • Make the most of our global organization: network with other new co-workers within your first 30 days through our onboarding program.
  • Connect with Your Community: participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.