Senior Mobile User Acquisition Lead

4 weeks ago

London, Greater London, United Kingdom Betway Group Full time

About the Role

We are seeking a highly skilled Senior Mobile User Acquisition Lead to join our team at Betway Group. As a key member of our marketing team, you will be responsible for developing and executing strategies to acquire new mobile users and drive growth for our business.

Key Responsibilities

  • Develop and implement mobile user acquisition strategies across paid and organic channels
  • Grow our mobile user base in line with company goals and objectives
  • Set up and deliver campaigns globally, across all platforms, markets, and products
  • Manage our app store fronts and ASO strategy to optimize visibility and engagement
  • Monitor and optimize campaign variables to ensure performance targets are met and exceeded
  • Provide benchmarks for future campaign performance to inform business decisions
  • Collaborate with the product team to ensure seamless app releases and product development
  • Identify new partners and platforms, negotiate terms and pricing as needed
  • Manage and mentor junior members of the team

Requirements

  • 6+ years' experience in app marketing, with a strong track record of delivering results
  • Expertise in managing multiple projects simultaneously, with a focus on quality and attention to detail
  • Strong knowledge of the mobile advertising space and the mobile app market
  • Hands-on experience with Google UAC, Apple Search Ads, and mobile ad networks
  • Experience running and optimizing successful performance campaigns on mobile in a competitive sector
  • Strong experience on ASO across both App Store and Google Play
  • Direct hands-on experience with app tracking solutions and MMPs such as AppsFlyer
  • Hands-on experience with Firebase (GA4)
  • Demonstrable experience of budget management to influence business decisions
  • Experience of presenting and communicating to multiple stakeholders across multiple levels, both internally and with core suppliers

Desirable Skills

  • In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behavior and industry regulations
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions
  • Experience in developing and executing customer retention strategies
  • Paid Social experience

Our Culture

We are a dynamic and innovative company that values diversity, inclusivity, and empowerment. We believe in supporting our employees' growth and development, and we offer a range of benefits and opportunities to help you thrive in your career.

What We Offer

  • A comprehensive learning and development program to help you expand your skills and advance your career
  • A Performance Tool that provides regular, constructive feedback to help you improve and reach your full potential
  • A range of benefits, including Vitality Health Care, Unum Dental, Life Assurance & Income Protection, Tusker car scheme, Cycle to Work, and Retail discounts

Join Our Team

We are an equal opportunities employer, and we welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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