Senior Mobile Growth Manager

2 weeks ago

London, Greater London, United Kingdom DataCamp Full time

About DataCamp

DataCamp is a leading platform for data science and analytics education. We empower individuals and teams through data literacy, offering engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world.

About the Role

We're seeking a Senior Mobile Growth Manager to spearhead our mobile app growth strategy. This role involves driving user acquisition and engagement for our mobile app. You'll be responsible for managing and optimizing all paid acquisition channels, developing and implementing ASO strategies, and setting up accurate attribution models.

About You

We're looking for individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You should thrive in a fast-paced, high-performing environment and be driven by a passion for making a meaningful impact. You'll work closely with our product, analytics, and growth engineering teams to align on goals and execute growth initiatives.

Responsibilities

  • Manage and optimize all paid acquisition channels to drive app installs and user engagement.
  • Develop and implement ASO strategies to improve our app's visibility and conversion rates in app stores.
  • Set up and maintain accurate attribution models to measure the effectiveness of our marketing efforts.
  • Own the Mobile App commercial results, being the go-to person for everything related to the app.
  • Work closely with product, analytics, and growth engineering teams to align on goals and execute growth initiatives.
  • Analyze performance data to identify trends, insights, and opportunities for growth.
  • Stay up-to-date with industry trends and best practices to continuously improve our mobile growth strategies.

Qualifications

  • Proven experience in mobile growth (+5 years), with a strong understanding of paid channels, ASO, push notifications, and attribution.
  • Strong data analysis skills and the ability to translate insights into actionable strategies.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Innovative mindset with a passion for testing new ideas and driving continuous improvement.
  • Focused on achieving measurable results and driving growth for the mobile app.
  • Experience with Appsflyer or similar attribution tools is highly desirable.

Why DataCamp?

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. We offer a competitive salary with attractive benefits, flexible working hours, and a yearly learning budget for conferences & training to support your professional growth. You'll also have the opportunity to participate in international company retreats and enjoy a range of other benefits.

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