Senior Mobile Growth Manager
2 months ago
About DataCamp
DataCamp is a leading platform for data science and analytics education, empowering individuals and teams through data literacy. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world.
About the Role
We're seeking a Senior Mobile Growth Manager to spearhead our mobile app growth strategy. This role involves driving user acquisition and engagement for our mobile app, leveraging paid channels, App Store Optimization (ASO), push notifications, and attribution. You'll work closely with our product, analytics, and growth engineering teams to ensure our mobile app reaches new heights.
About You
We're looking for individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the 'why' behind our goals and take ownership to drive the business forward.
Responsibilities
- Manage and optimize all paid acquisition channels to drive app installs and user engagement.
- Develop and implement ASO strategies to improve our app's visibility and conversion rates in app stores.
- Set up and maintain accurate attribution models to measure the effectiveness of our marketing efforts.
- Own the Mobile App commercial results, serving as the go-to person for everything related to the app.
- Work closely with product, analytics, and growth engineering teams to align on goals and execute growth initiatives.
- Analyze performance data to identify trends, insights, and opportunities for growth.
- Stay up-to-date with industry trends and best practices to continuously improve our mobile growth strategies.
Qualifications
- Proven experience in mobile growth (+5 years), with a strong understanding of paid channels, ASO, push notifications, and attribution.
- Strong data analysis skills and the ability to translate insights into actionable strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Innovative mindset with a passion for testing new ideas and driving continuous improvement.
- Focused on achieving measurable results and driving growth for the mobile app.
- Experience with Appsflyer or similar attribution tools is highly desirable.
Why DataCamp?
Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few reasons why you'll love being on our team:
- Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
- Competitive compensation: We offer a competitive salary with attractive benefits.
- Flexibility: Benefit from flexible working hours because the future is flexible.
- Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
- Global retreats: Participate in international company retreats, fostering a global team spirit.
- Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
- Amazing team: Collaborate with a truly exceptional team—seriously, we're awesome.
Beyond the Salary: Exceptional Benefits Await You at DataCamp
Equity Ownership: Share in our success with equity in DataCamp.
Premium Medical Insurance: Comprehensive coverage, including dental and vision.
Generous Pension Contribution: Employer contribution of 4% to your pension.
Monthly Stipend: Enjoy a £200 monthly stipend to boost your lifestyle.
Tax-Free Bonus: An additional £26 tax-free stipend each month.
On Us Lunch: Delicious lunches on DataCamp when you're at the office.
Cycle with Benefits: Bike km allowance for our commuting cyclists.
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