Senior Account Based Marketing Manager

2 days ago

London, Greater London, United Kingdom The Economist Full time

Job Summary

The Economist is seeking a highly skilled Senior Account Based Marketing Manager to drive strategic growth initiatives across key accounts. As a key member of our marketing team, you will be responsible for developing and executing tailored marketing strategies that resonate with high-value clients.

Key Responsibilities

  • Partner with Sales Leadership to identify and prioritize target accounts for ABM initiatives.
  • Develop and execute multi-channel marketing campaigns tailored to key accounts, incorporating digital, direct, and personalized marketing tactics.
  • Collaborate with sales teams to align marketing efforts with sales goals and objectives.
  • Analyze engagement metrics and refine marketing strategies to optimize campaign effectiveness.
  • Cultivate strong relationships with key stakeholders in target accounts, understanding their business needs and pain points.

Requirements

  • At least 5 years of experience in Account-Based Marketing, preferably in a B2B environment.
  • Proven track record of developing and executing successful ABM campaigns.
  • Experience working with sales teams to align marketing efforts with sales goals.
  • Strong analytical and data-driven approach, with ability to interpret data and turn insights into action.
  • Exceptional stakeholder engagement and communication skills.

About The Economist

The Economist Group values diversity and is committed to equal opportunities. We welcome applicants from diverse backgrounds and are an inclusive employer.

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