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Senior Account Based Marketing Manager
2 months ago
The Senior Account Based Marketing Manager is responsible for driving ABM strategies across key accounts, encompassing product offerings from the Economist Intelligence Unit, Corporate Networks, and ClearState. This role involves executing tailored marketing strategies that resonate with specific high-value accounts.
The primary goal is to develop and implement strategic ABM initiatives, focusing on quality engagement with select high-value clients. The ABM Manager will support the identification and prioritisation of target accounts, create account-specific campaign strategies, ensure alignment with sales teams, analyse account engagement, and build long-term relationships.
Key Responsibilities:- Collaboration in Account Selection:
- Partner with Sales Leadership to support the selection of target accounts for ABM strategies.
- Contribute insights and marketing perspectives in the account selection process to ensure a cohesive strategy.
- Sales and Marketing Alignment:
- Work closely with sales teams to align marketing efforts with sales goals, ensuring a unified approach to target accounts.
- Facilitate regular strategy sessions with sales, customer success, and marketing teams to ensure consistent messaging and objectives.
- Building and Strengthening Client Relationships:
- Cultivate strong relationships with key stakeholders in target accounts, understanding their business needs and pain points.
- Deliver consistent value through personalised content and solutions, establishing The Economist Group as a trusted partner.
- Continuous Market and Account Insight Gathering:
- Stay abreast of industry trends, market changes, and specific developments within target accounts.
- Regularly gather and integrate insights into marketing strategies to ensure relevance and effectiveness.
- Feedback Loop and Performance Reporting:
- Establish a feedback loop with sales, customer success, and target accounts to gather insights on campaign effectiveness.
- Report on campaign performance, engagement levels, and ROI to stakeholders, using data to showcase success and inform future strategies.
- Extensive ABM Experience: At least 5 years of experience in Account-Based Marketing, preferably in a B2B environment, with a proven track record of developing and executing successful ABM campaigns.
- Collaborative Account Selection: Experience working with Sales Leadership to support the selection and prioritisation of target accounts for ABM initiatives.
- Multi-Channel Marketing Campaigns: Demonstrated expertise in managing multi-channel marketing campaigns tailored to key accounts, including digital, direct, and personalised marketing tactics.
- Industry-Specific Knowledge: Familiarity with the specific sectors and industries relevant to Economist Intelligence's offerings, and experience tailoring ABM strategies to these segments.
- Strategic Marketing Skills: Advanced skills in crafting and implementing comprehensive ABM strategies that align with both marketing and sales objectives.
- Analytical and Data-Driven Approach: Proficient in using analytics to drive marketing decisions, with a keen ability to interpret data and turn insights into action.
- Stakeholder Engagement: Exceptional skills in building and maintaining relationships with key stakeholders, both internal (sales teams, leadership) and external (clients, partners).
