Senior Account Based Marketing Manager

4 weeks ago


London, Greater London, United Kingdom The Economist Full time

Job Summary

The Economist Intelligence Unit is seeking a Senior Account Based Marketing Manager to drive ABM strategies across key accounts. This role involves developing and executing tailored marketing strategies that resonate with high-value clients.

Key Responsibilities

  • Partner with Sales Leadership to select target accounts for ABM initiatives.
  • Develop and execute customised marketing campaigns for each selected key account.
  • Work closely with sales teams to align marketing efforts with sales goals.
  • Employ advanced analytics tools to track and analyse engagement metrics.
  • Cultivate strong relationships with key stakeholders in target accounts.

Requirements

  • At least 5 years of experience in Account-Based Marketing.
  • Collaborative account selection experience.
  • Multi-channel marketing campaign expertise.
  • Industry-specific knowledge.
  • Analytics and reporting skills.

About The Economist Group

The Economist Group values diversity and is committed to equal opportunities. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.



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