Senior Account Based Marketing Manager

4 weeks ago

London, Greater London, United Kingdom The Economist Full time
Job Title: Senior Account Based Marketing Manager

The Economist Intelligence Unit is seeking a highly skilled Senior Account Based Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic ABM initiatives that drive engagement and conversion with our key accounts.

Key Responsibilities:
  • Partner with Sales Leadership to identify and prioritize target accounts for ABM strategies
  • Develop and execute tailored marketing campaigns for each selected key account, leveraging a multi-channel approach
  • Work closely with sales teams to align marketing efforts with sales goals and objectives
  • Employ advanced analytics tools to track and analyze engagement metrics for each target account
  • Cultivate strong relationships with key stakeholders in target accounts, understanding their business needs and pain points
Requirements:
  • At least 5 years of experience in Account-Based Marketing, preferably in a B2B environment
  • Proven track record of developing and executing successful ABM campaigns
  • Experience working with Sales Leadership to support the selection and prioritization of target accounts
  • Strong analytical and data-driven approach, with ability to interpret data and turn insights into action
  • Exceptional stakeholder engagement and communication skills
What We Offer:

The Economist Group values diversity and is committed to creating an inclusive environment for all our employees. We welcome applicants from diverse backgrounds and offer a range of benefits and opportunities for professional growth and development.

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