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Field Marketing Manager
2 months ago
Job Title: Growth Marketing Manager - Demand Generation Expert
Salary: Circa £80,000 - £90,000 plus 15% bonus and benefits
Location: London - Hybrid
We are seeking an ambitious Growth Marketing Manager with demand generation experience and ideally experience in account-based marketing to join our client, a B2B company that believes in the power of marketing.
About the Role:
The successful candidate will be a confident field marketing specialist with a drive to work in an autonomous role alongside likeminded marketers. They will be responsible for accelerating pipeline for sales across EMEA and APAC by building ABM programmes and demand generation utilising all marketing channels.
Key Responsibilities:
- Develop and execute account-based marketing strategies to drive demand generation and lead nurturing
- Utilise marketing automation tools (Pardot, Marketo, HubSpot) to streamline marketing processes and improve efficiency
- Collaborate with cross-functional teams to align marketing efforts with business objectives
- Measure and analyse campaign performance to inform future marketing strategies
- Stay up-to-date with industry trends and best practices in demand generation and account-based marketing
Requirements:
- 4-5 years' experience in account-based marketing (ABM), demand generation, and marketing automation
- Proven track record of lead nurture campaigns and ABM programme development
- Hands-on experience with ABM tools (Madison Logic, Demandbase, 6sense)
- Metrics-driven approach to measuring campaign success and making improvements
- B2B marketing background in finance, credit, or tech industries
What We Offer:
Our client offers a highly collaborative culture where your knowledge is valued. As a Growth Marketing Manager, you will benefit from a fast-paced, growth-oriented environment and the opportunity to work with a talented team of marketers.