Customer Engagement Specialist
1 week ago
The Customer Engagement Specialist will play a key role in delivering our CRM strategy by planning, supporting, and executing multi-channel communications across App, Email, and other touchpoints. This fast-paced environment requires someone who can drive customer engagement and retention.
Key Responsibilities:
- Plan and execute effective communications for customer retention, revenue, and engagement.
- Install, evaluate, and improve CRM Comms to ensure seamless customer journeys.
- Leverage data to deliver personalized and targeted communications for the Beauty Bay customer.
- Ensure end-to-end delivery of CRM Comms including planning, briefing, copywriting, setup, proofing, translation, implementation, and campaign reporting.
- Execute customer segmentation with targeted communications for maximum impact.
- Drive success through the CRM testing programme, ensuring visibility of results and testing mechanics to improve KPIs.
- Understand and deliver to business objectives, adding a proactive impact to wider business KPIs, including customer satisfaction and product initiatives.
Requirements:
- Aptitude in understanding and delivering excellent customer outcomes at every touchpoint.
- Experience / Interest in email and app technology – Emarsys experience preferred.
- Commercially minded with a creative awareness.
- Flexible and adaptable - experience of working in fast-paced retail is ideal.
- 12 months experience within a CRM role is essential.
Salary: £40,000 - £55,000 per annum.
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