Marketing Communications Specialist

16 hours ago


Wakefield, Wakefield, United Kingdom Bonmarche Full time
Job Title

We are seeking an experienced PR & Marketing Manager to join our team at Bonmarche Head Office near Wakefield.

About the Role

This role will involve working closely with the Marketing Director to execute the marketing strategy and manage impactful campaigns that elevate the brand, drive customer acquisition, and increase sales.

Key Responsibilities:

  • Plan, execute, and evaluate engaging seasonal multi-channel campaigns and product launches.
  • Develop and manage the social media strategy to raise brand awareness, create a community, and drive social engagement across all social channels.
  • Enhance the brand's presence and awareness, and drive customer acquisition across multiple channels, ensuring consistent messaging and visual identity.
  • Ensure multi-channel campaigns are consistent across all channels and in line with the overarching marketing calendar and activity plan (stores, social, influencers, PR, local & national advertising).
  • Develop and manage relationships with brand ambassadors.
  • Develop and manage local marketing initiatives and events to drive footfall.
  • Manage and execute the marketing plan for the new store opening programme.
  • Manage the media plan across TV, press, OOH.
  • Work with agencies to implement the PR plan and strategy.
  • Develop brand-right third-party partnerships to drive new customer acquisition.
  • Team management and mentoring.
Requirements:
  • Marketing or Communications Degree
  • Experience within a clothing/fashion environment role
  • Good communication skills
  • Attention to detail
  • Methodical approach
  • Time management skills
  • Ability to work under pressure
  • Creative thinker
  • Decision-making
Benefits and Salary Information

The successful candidate can expect a salary of £42,000 per annum, reflecting the importance of this role in driving business growth and success at Bonmarche.



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