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Marketing Associate

2 months ago

London, Greater London, United Kingdom poq Full time
About Poq

At Poq, we're a leading provider of mobile app development solutions for retailers and brands. Our mission is to empower businesses to drive growth and revolutionize their customer experience through highly effective and fully customizable mobile native apps.

Job Summary

We're seeking a highly motivated and creative Marketing Associate to join our small but dynamic marketing team. As a Marketing Associate, you will play a crucial role in executing strategic initiatives that drive brand awareness, engagement, and lead generation within the B2B SaaS technology landscape.

Key Responsibilities
  • Digital Marketing: Develop and maintain web pages in WordPress, ensuring they are aligned with branding guidelines and optimized for SEO. Collaborate on digital marketing campaigns to drive traffic, engage users, and convert leads through targeted content and web experiences.
  • Content Creation: Develop compelling and targeted content for various channels, including blogs, whitepapers, case studies, and social media, showcasing the value of Poq's mobile app development platform.
  • Curation and Management: Curate and manage content across social media platforms to enhance brand presence and engage with our global audience.
  • Email Marketing: Execute email marketing campaigns to nurture leads, promote events, and share relevant content. Analyze campaign performance and optimize strategies for increased engagement.
  • Event Planning: Assist in planning and organizing virtual and in-person events to promote Poq's solutions and build relationships within the industry.
  • Market Research: Conduct market research to stay abreast of industry trends, competitor activities, and customer needs. Provide insights to the marketing team for informed decision-making.
  • Collaboration: Work closely with cross-functional teams, including Commercial, Product Management, and Customer Success, to align marketing efforts with overall business objectives.
  • Analytics: Monitor and analyze key marketing metrics using tools like Hubspot and Lead Forensics.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proficiency in social media platforms, email marketing tools, and content creation tools.
  • Creative thinking and problem-solving skills.
  • Basic understanding of analytics and data-driven decision-making.