European Category Marketing Specialist

3 days ago

Doncaster, Doncaster, United Kingdom Edwards & Pearce Full time
About the Role

We are pleased to be working with one of the region's leading manufacturers, a renowned company in the industry, to add a European Category Marketing Specialist to their team due to ongoing growth and success.

The role is primarily responsible for developing, implementing, and executing marketing plans, activities, tools, and support for the Workspace Health Division, with a specialized focus on Ergonomic Workspace Solutions, to achieve budgeted shipment and EBITDA goals, in support of the company's vision, strategy, and objectives.

Key Responsibilities
  • Identify and prioritize market opportunities, consumer needs, positioning, and marketing plans.
  • Oversee all marketing activities for the division, including campaigns, promotions, sales and marketing tools, assets, and resources.
  • Update senior leadership on the progress of marketing activities and report on the results of specific projects/tasks.
  • Lead market research efforts to uncover the viability of current and existing marketing activities.
  • Take responsibility for photography/video shoots, including compiling the brief, identifying, and liaising with agencies as relevant, ensuring that shoot day/s take place in a timely and organized manner and working with the agency to finalize delivery of assets.
  • Coordinate with the local marketing teams across Europe and Marcoms to produce/execute effective strategies.
  • Monitor campaigns and activities and analyze data to evaluate the success of marketing efforts.
  • Monitor activities to ensure that deadlines are achieved, materials are delivered on quality and briefs are met.
  • Prepare key presentations and launch documents, including relevant launch content such as competitive matrices, range propositions, and positioning, headline GTM strategy, and USPs, in conjunction with Category Product Manager and other team members.
  • Monitor and manage marketing budgets and expenditure wisely and in an organized manner.
Requirements
  • Proven track record of developing and launching marketing activities, campaigns, and initiatives.
  • Proven work experience in a marketing team/department or as a marketing manager.
  • Proven ability to develop marketing initiatives and effectively communicate recommendations.
  • Good understanding of traditional and emerging marketing channels, within a B2B/B2C environment.
  • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design.
  • Strong organizational and project management skills.
  • Flexible attitude to continuous improvement.
Benefits
  • Life assurance
  • Healthcare subsidized with employee assistance program
  • Enrollment into health cash plan
  • Cycle to work scheme
  • Long Service Awards
  • Day off for your birthday
  • Free parking at the office
  • GIVE - employee voluntary program

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