European Category Marketing Specialist

2 weeks ago

Doncaster, Doncaster, United Kingdom Fellowes Brands Full time
About the Role

We are seeking a highly skilled Category Marketing Specialist to join our Workplace Health Division at Fellowes Brands. As a key member of our marketing team, you will be responsible for developing and executing marketing plans, activities, and tools to achieve budgeted shipment and EBITDA goals.

Key Responsibilities
  • Develop and implement category strategy, ensuring focus areas are prioritized.
  • Oversee all marketing activities for the division, including campaigns, promotions, sales, and marketing tools, assets, and resources.
  • Promote Workspace Ergonomic Solutions, including monitor arms and other associated subcategories.
  • Establish effective communication of the right messaging to attract prospective customers and retain existing ones.
  • Represent the team to cross-functional groups, including product management, sales, and/or customer support.
  • Update senior leadership on the progress of marketing activities and report on the results of specific projects/tasks.
  • Lead market research efforts to uncover the viability of current and existing marketing activities.
  • Liaise with internal Marcoms teams and external agencies to deliver briefs/activities in a timely manner.
  • Take responsibility for photography/video shoots, including compiling briefs, identifying agencies, and ensuring timely delivery of assets.
  • Coordinate with local marketing teams across Europe and Marcoms to produce/executive effective strategies.
  • Monitor campaigns and activities, analyzing data to evaluate the success of marketing efforts.
  • Ensure deadlines are met, materials are delivered on quality, and briefs are met.
  • Work with the Category Product Manager to assist with the identification of new product ideas.
  • Assess market competition by comparing the company's product to competitors' products.
  • Prepare key presentations and launch documents, including competitive matrices, range propositions, and positioning.
  • Monitor and manage marketing budgets and expenditure wisely and in an organized manner.
  • Represent and demonstrate Fellowes Workspace Health expertise at customer meetings and events.
  • Develop category expertise within the industry, monitoring competitive and market activity, and staying abreast of trends.
  • Provide information to global Fellowes teams to enable them to launch products developed in Europe in their markets.
  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
Requirements
  • Subject matter-related further education essential, ideally BA/BSc level.
  • Proven track record of developing and launching marketing activities, campaigns, and initiatives.
  • Proven work experience in a marketing team/department or as a marketing manager.
  • Proven ability to develop marketing initiatives and effectively communicate recommendations.
  • Experience working in healthcare/workspace environment, ideally on Ergonomic Workspace Solutions.
  • Good understanding of traditional and emerging marketing channels, within a B2B/B2C environment.
  • Able to think creatively and innovatively.
  • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design.
  • Excellent communication skills.
  • Skilled at working effectively with cross-functional teams in a matrix organization.
  • Ability to prioritize tasks and manage time effectively.
  • Must be able to work in a fast-paced team environment.
  • Strong organizational and project management skills.
  • Budget management skills and proficiency.
  • Numerate and analytical ability.
  • Demonstrates initiative.
  • Flexible attitude to continuous improvement.
  • Excellent written and verbal communication skills.
Competencies
  • Influence: Challenge and influence others; makes an impact; convinces and persuades others; promotes plans and ideas successfully.
  • Initiative & Responsibility: acts on own initiative, makes things happen and accepts responsibility for the results.
  • Innovation: produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty; eliminates non-valued added activities.
  • Professional Expertise: demonstrates specialist knowledge and expertise in own area; participates in continuous professional development.
  • Time Management & Prioritisation: demonstrates skills in time management and delegation; prioritises according to demands and allocates resources effectively; has the ability to multi-task.
  • Business Awareness: understands the organisation's informal rules and structures, how and when to use them to achieve business results; drives continued improvement in the organisation.

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