Retail Account Manager

1 week ago

Cobham, Surrey, United Kingdom Estée Lauder - Brand Full time
Job Summary

The Retail Account Manager / Counter Leader - Pearl Chemist is responsible for driving sales turnover and market share through consistently remaining consumer-focused.

Key Responsibilities:

  • Reflect a credible and professional brand image to all internal and external consumers at all times.
  • Maximise sales through selling, providing excellent service, and retail standards.
  • Contribute to efficiencies through adhering to store/brand/company procedures and guidelines.
Sales and Service

Key Performance Indicators:

  • Understand daily/weekly targets.
  • Ensure personal awareness of all additional sales avenues, including eventing, omnichannel, and digital channels.
  • Keep up to date with competitor activities and missed opportunities.
  • Effectively leverage social media to drive business, protect, and enhance the brand image.
  • Deliver the brand strategy, ensuring the delivery of an effective local plan.
  • Plan and implement local marketing and events initiatives, aligned to retailer activity.
  • Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
  • Be an ambassador for the brand, leading the way to ensure brand values are represented and brought to life.
  • Ensure all refunds and complaints are managed in line with company guidelines and to a mutually satisfactory conclusion, informing/consulting with the area manager where appropriate.
  • Use digital tools to ensure knowledge is kept up to date.
  • Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
  • Develop up-to-date knowledge of product to ensure an industry-leading experience and the product meets the consumer's needs.
Operations

Key Responsibilities:

  • Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
  • Review retail standards on a daily basis, ensuring they are maintained to the required standard.
  • Ensure deliveries, stock movements, and associated administration are completed within agreed company timeframes.
  • Ensure that all auditable processes and administration are actioned to company guidelines and take corrective action in highlighted areas of risk.
  • Ensure all information requests are fulfilled accurately, within deadlines set.
  • Minimise stock loss by ensuring all company security policies and procedures are implemented correctly and followed.
  • Create and maintain a safe working environment for consumers, ensuring that company and retailer policies and procedures are adhered to.
  • Ensure that all health and safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality

Key Responsibilities:

  • Manage daily replenishment, taking appropriate action where necessary.
  • Maximise sales performance by utilising all commercial reports before making commercial decisions.
  • Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
  • Identify stock package issues and take corrective action, informing the area manager when out of direct control.
  • Effectively manage all promotions and discounts, ensuring they are actioned in line with company guidelines.
  • Identify trends and make suggestions to enhance product performance.
Qualifications

Essential:

  • Experience in a fast-paced retail and/or consumer-facing environment.
  • Ability to drive self-development.
  • Commercial understanding and awareness of the industry.
  • Effective communication, organisation, and prioritisation skills.

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