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Lead Brand Strategist for Pediatric Nutrition EMEA
3 months ago
Position Overview: As the marketing lead for the out-of-pocket segment of the Similac and Pediasure brands within the EURISA region, you will play a pivotal role in shaping our brand strategies.
Brand Insights: Similac offers essential nutritional solutions for infants, while Pediasure supports toddlers in achieving healthy growth and development.
Core Markets: Your focus will include key markets such as Russia, Israel, South Africa, and Turkey for Similac, and Russia, Spain, the UK, and South Africa for Pediasure.
Team Collaboration: You will be an integral part of the EURISA marketing team, reporting directly to the Area Marketing Director. Your leadership will guide the marketing initiatives for pediatric medical nutrition across the EURISA region, necessitating close collaboration with various internal and external stakeholders, including Marketing, Medical, Legal, Regulatory, Supply, Finance, Senior Management, Agencies, KOLs, and Global Marketing.
Key Responsibilities:
- Achieve financial objectives and market share targets for Similac and Pediasure across the EURISA region.
- Support local commercialization efforts to meet business goals, including sales, profit margins, and market expansion.
- Analyze market trends and the competitive landscape to proactively address technological, strategic, medical, and regulatory changes that may impact brand growth.
- Formulate strategic plans and commercialization roadmaps for the pediatric out-of-pocket nutrition sector, including potential expansion into new markets and segments.
- Identify customer needs, transform them into actionable insights, and develop brand value propositions and activation strategies.
- Lead the innovation process from concept development through to launch.
- Design and implement strategies for engaging key opinion leaders and market development initiatives.
- Establish engagement strategies with healthcare professionals and consumers to enhance brand awareness and drive purchase behavior.
- Foster strong relationships with internal and external partners to ensure successful execution of product strategies.
- Guide affiliate teams in the management and execution of commercial activation programs.
- Oversee business analysis to identify key drivers, priorities, and growth opportunities.
Qualifications:
- Bachelor's degree in Marketing; an MBA is highly preferred due to the complexity of the role and P&L responsibilities.
- Experience in dietetics and knowledge of relevant regulatory standards is advantageous but not essential.
- Proven track record in product management within OTC marketing or consumer packaged goods, with a preference for experience in the Infant Milk and medical nutrition sectors.
- Experience in international business operations is preferred.
- Strong analytical capabilities, including proficiency in financial modeling and data-driven decision-making.
- Ability to articulate vision and strategy, inspiring teams and navigating organizational dynamics.
- Exceptional influencing, communication, and presentation skills.
- Experience working with diverse cultures across the region.
- Decisive with the ability to prioritize and execute effectively.
- Strong project management skills and effective time management.
- Experience in translating insights into commercial activation and innovation.
- Self-motivated with the ability to manage ambiguity and drive strategic initiatives.
Travel Requirements: This role may require regular travel, approximately 25% of the time, to various markets within the region.
