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B2B Marketing Director
2 months ago
We are seeking an experienced B2B Marketing Manager to join our team at CV-Library. As a key member of our marketing department, you will play a critical role in developing and executing our B2B marketing strategy, driving demand generation, and contributing to the growth of our business.
Key Responsibilities- Account-Based Marketing (ABM) Campaigns: Plan, set up, and manage targeted ABM campaigns across owned and paid channels to drive demand and support our direct sales strategies.
- CRM Strategy and Implementation: Develop and optimize our B2B CRM lifecycle strategy, leveraging your expertise in CRM platforms and marketing automation tools to drive business growth objectives.
- Marketing Automation and Data Analysis: Use your analytical skills to analyze data, make data-driven decisions, and report on performance, ensuring the function is contributing to the sales pipeline and revenue generation targets.
- Team Management and Leadership: Manage and drive our existing team, define the future team structure, and hire requirements, with a focus on building out capabilities in the US market.
- Marketing Asset Development: Develop marketing assets around value propositions to ensure CV-Library teams have engaging, robust, and well-thought-out narratives and sales enablement materials.
- Campaign Execution and Optimization: Design and execute integrated campaigns to generate new demand, progress cross-and up-sell opportunities with our customer base, and increase awareness within our target markets.
- 5+ years of experience with B2B demand generation and ABM, with experience operating a B2B marketing function within international territories, including the U.S.
- Demonstrable and in-depth experience with B2B CRM platforms and leading integrated MarTech.
- KPI-driven, with the ability to demonstrate how you have had a significant impact on key results (leads and revenue) within previous businesses.
- Data-focused with strong analytical skills, experience analyzing data, making data-driven decisions, and reporting on performance.
- Experienced user of marketing automation tools and sales sequencing technology.
- Ability to build email nurture programs, retargeting programs, as well as paid media and re-marketing campaigns.
- Experience running campaigns across multiple channels and touchpoints.
- Experience in hiring and managing a B2B marketing team.
- Ability to define MQLs and SQLs and create structure and framework within the channel.
- Excellent communication and collaboration skills across teams.
- Self-starter with the ability to prioritize and manage multiple tasks and projects.
- Flexibility and adaptability to change.
- Highly driven to achieve business goals and obsessed with solving complex problems.
We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements. Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application.
Due to the regular onsite requirement for this role, it would be most suitable for UK-based candidates. All applicants must already hold the Right to Work in the UK.
