Digital Analytics Specialist

6 days ago


Manchester, United Kingdom ECOM Manchester Full time
About the Role

We are seeking a highly skilled Digital Analytics Specialist to join our team at ECOM Manchester. As a key member of our digital analytics function, you will play a crucial role in optimizing our digital presence and driving measurable results.

Key Responsibilities
  • Analyze website traffic and user engagement metrics using tools such as Adobe Analytics, or similar platforms.
  • Conduct in-depth analysis of digital marketing campaigns, including pay-per-click, search engine optimization, email, and social media, to assess performance and identify areas for improvement.
  • Generate reports and dashboards that effectively communicate key findings and recommendations to internal teams and clients.
  • Collaborate with cross-functional teams to implement tracking mechanisms, optimize website performance, and enhance user experience.
  • Stay updated on industry trends and best practices in web analytics, digital marketing, and data analysis.
Requirements
  • 3+ years of experience in web analytics or digital marketing analytics.
  • Proficiency in web analytics tools such as Adobe Analytics, or similar platforms.
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
  • Excellent communication skills with the ability to effectively present findings and recommendations to both technical and non-technical stakeholders.
  • Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio is a plus.
  • Knowledge of HTML, CSS, JavaScript, and SQL is preferred but not required.
What We Offer
  • Opportunity to work with a talented and collaborative team in a fast-growing digital analytics function.
  • Competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • Fun and inclusive company culture with regular team events and activities.


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