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Digital Analytics Specialist

2 months ago

Manchester, United Kingdom ECOM Manchester Full time
About the Role

We are seeking a highly skilled Digital Analytics Specialist to join our team at ECOM Manchester. As a key member of our digital analytics function, you will play a crucial role in optimizing our digital presence and driving measurable results.

Key Responsibilities
  • Analyze website traffic and user engagement metrics using tools such as Adobe Analytics, or similar platforms.
  • Conduct in-depth analysis of digital marketing campaigns, including pay-per-click, search engine optimization, email, and social media, to assess performance and identify areas for improvement.
  • Generate reports and dashboards that effectively communicate key findings and recommendations to internal teams and clients.
  • Collaborate with cross-functional teams to implement tracking mechanisms, optimize website performance, and enhance user experience.
  • Stay updated on industry trends and best practices in web analytics, digital marketing, and data analysis.
Requirements
  • 3+ years of experience in web analytics or digital marketing analytics.
  • Proficiency in web analytics tools such as Adobe Analytics, or similar platforms.
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
  • Excellent communication skills with the ability to effectively present findings and recommendations to both technical and non-technical stakeholders.
  • Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio is a plus.
  • Knowledge of HTML, CSS, JavaScript, and SQL is preferred but not required.
What We Offer
  • Opportunity to work with a talented and collaborative team in a fast-growing digital analytics function.
  • Competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • Fun and inclusive company culture with regular team events and activities.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.