Business Development Specialist
4 weeks ago
**Job Summary**
EF Recruitment is seeking a highly skilled Marketing Executive to join our team. As a Marketing Executive, you will play a critical role in driving existing customer growth and retention of customers within the small and medium sized business marketplace.
**Key Responsibilities:**
- Collaborate with the UK marketing lead and sales team to build and develop the existing customer growth strategy.
- Develop and execute the account based marketing strategy and plan to deliver commercial results, covering both large firm and small practice/bookkeepers.
- Drive marketing campaigns including product education, product launch roll-outs, offer promotions and advocacy activations.
- Utilize a range of channels and formats including email marketing, webinars, video, case studies, product demos, social, events and sales enablement.
- Be responsible for drafting a range of content for lifecycle comms.
- Run webinars using Go to Webinar.
**Benefits:**
- Global company with opportunities for growth and development.
- Chance to develop your marketing skills and expertise.
- Free breakfast and a collaborative work environment.
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