Trade Marketing Specialist
4 days ago
About Lakeland Dairies
Lakeland Dairies is a leading dairy processor with a complex and ambitious business model. Our milk supply pool is 2 billion litres, sourced from over 3,200 family farms across 16 counties. We operate modern dairy manufacturing facilities in 8 locations, supplying a broad customer base, including blue-chip companies, across the dairy food ingredients, foodservice, and consumer food channels in Ireland, the UK, Europe, and globally. We export 240 different products to over 100 countries worldwide.
About the Role
We are seeking a Trade Marketing Specialist to join our Trade Marketing Team in our Bromley office. The successful candidate will be responsible for developing and overseeing trade marketing and activation plans for our UK Foodservice business line.
Key Responsibilities
- Develop and implement trade marketing and activation plans to drive business growth and ROI
- Collaborate with the Foodservice & Consumer Foods Division to align activities with strategic objectives
- Manage and deliver multiple projects within deadlines and to budget
- Build and maintain strong relationships with key on-trade customers to showcase brands and drive sales
Requirements
- Relevant experience in a marketing role in the UK Foodservice landscape
- Strong understanding of the industry, including channel strategy and knowledge of on-trade groups and national accounts
- Previous experience in a trade marketing or activation role, with a proven track record of delivering ROI
- Experience of managing people and projects
- Strong marketing skills, with a passion for food and drink and creating positive connections
What We Offer
Lakeland Dairies is committed to having an inclusive workplace where every employee feels they belong. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.
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