Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom B4B Payments - A Banking Circle Group Company Full time
Position Overview

Job Title: Marketing Specialist

Location: London

Employment Type: Permanent / Full-time

Compensation: Competitive salary based on experience

Reporting Structure: Reports to the Marketing Director

Company Overview

B4B Payments operates within the Banking Circle ecosystem, a prominent Payments Bank catering to financial institutions. As an independent entity, we collaborate closely with Banking Circle to provide a comprehensive range of financial services and payment solutions tailored for businesses.

With over 16 years of experience as a recognized innovator in the payments sector, we serve corporate clients globally, offering card, payment, and account services. Our commitment to payment innovation positions us as a leader in the Fintech landscape.

As we embark on a new phase of growth and expansion, we invite you to join our dynamic team during this exciting journey.

Role Summary

This is an excellent opportunity for a driven marketing professional to become part of a well-established Fintech organization. B4B Payments is a leading global provider of B2B card issuing, offering a diverse array of payment solutions for businesses of all sizes.

We seek a proactive marketing expert with a positive mindset and a passion for creating engaging content. You will have the opportunity to enhance your skills and contribute significantly to our rapidly growing company.

Your creativity and enthusiasm will be complemented by a strong commercial focus. You will collaborate closely with the sales, accounts, and marketing teams, concentrating on demand generation and account development.

Key Responsibilities

  • Oversee and manage all internal and external communications, along with direct marketing initiatives.
  • Lead and support digital marketing campaigns, including paid advertising on platforms such as LinkedIn and Google Ads, in partnership with internal teams or external agencies.
  • Manage the creation and ongoing maintenance of the company’s websites using WordPress, ensuring optimal functionality, user experience, and timely content updates.
  • Develop targeted prospecting lists using LinkedIn Sales Navigator, create promotional emails for specific events, and design cold email campaigns to reach potential leads.
  • Implement a global content strategy aimed at building networks and enhancing brand visibility on LinkedIn.
  • Drive the development of innovative marketing campaigns for our product offerings.
  • Ensure compliance by managing the content review process, coordinating with the compliance department for all marketing materials.
  • Analyze and report on the ROI of digital platforms using a KPI dashboard to track performance metrics.
  • Maintain the CRM system, ensuring accurate data entry and regular data cleansing to support lead generation efforts.
  • Schedule and manage content across social media platforms, engaging with audiences on LinkedIn, Twitter, and other channels.
  • Stay informed about industry trends and marketing techniques, providing recommendations for continuous improvement.
  • Manage the support center through the Internal System Knowledge Base, ensuring relevant materials are uploaded.

Qualifications

Essential Skills

  • Minimum of 2 years of experience in a marketing role
  • Exceptional research and writing abilities
  • Highly organized with a keen attention to detail
  • Strong communication and interpersonal skills
  • Willingness to travel for events
  • Self-driven and capable of working independently

Preferred Qualifications

  • Relevant Bachelor's Degree

Benefits

  • 25 Days of Annual Leave
  • Flexible work arrangements, including remote work options
  • Personalized development plans and ongoing training opportunities
  • Cycle-to-work scheme
  • Employee assistance program
  • Regular social events and a relaxed work environment

Commitment to Diversity

We are dedicated to building a diverse workforce that reflects the communities we serve, ensuring that all employees feel empowered to bring their authentic selves to work.

Team Collaboration

Our team's strength lies in our collective experience and our ability to trust and support one another, recognizing that our best work is achieved through collaboration.

Quality and Innovation

We are committed to delivering award-winning solutions and exceptional service, continuously striving to redefine excellence and embrace innovative ideas that challenge conventional thinking.

Trust and Transparency

We prioritize building trust with our team, clients, and partners, believing that actions speak louder than words and that transparency is essential in all our interactions.

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