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Lead Social Media Strategist
2 months ago
Lead Social Media Strategist
Location: Hybrid
Salary: £34,000 - £37,000 DOE
ThePlaceToBe is thrilled to collaborate with a regional branding firm to enhance their current service portfolio. As they embark on this exciting growth phase, they are seeking to establish a robust social media footprint, beginning with the recruitment of a seasoned Social Media Strategist to spearhead this initiative.
About the Organization...
With over two decades of experience, this organization has adeptly adapted to the evolving landscape of marketing and the diverse needs of clients. Their success is a testament to the diligent efforts and foundational work established in their formative years.
The company is at a crucial juncture in its evolution, expanding its clientele beyond traditional boundaries and planning to broaden its service offerings from web design to a comprehensive agency model that encompasses Brand strategy, including areas such as Design, Social Media, Public Relations, and offline marketing.
Role Responsibilities...
To initiate the transition towards providing comprehensive Social Media services, there is an opportunity for a Lead Social Media Strategist.
This position is ideal for individuals with several years of dedicated experience in Social Media. Whether you are currently in a Social Media Manager role seeking advancement or already in a Senior Social Media position looking for a stimulating new challenge, this could be the right fit.
The primary objective of this role is to establish the foundational elements of an effective Social Media strategy. This will involve significant engagement in strategic planning and alignment with the broader team’s objectives in areas such as content creation and search engine optimization.
In addition to strategic planning, you will oversee the execution of campaigns. This may involve direct delivery or collaboration with colleagues to brainstorm and implement ideas.
Given the agency's historical context, you will excel in presenting plans and outcomes to clients in both written and verbal formats. You will be tasked with conducting thorough research on individual clients and developing tailored Social Media strategies based on data and insights.
Currently, the client operates primarily in a B2B environment with established client relationships, but there will be opportunities to cultivate new connections that may extend into B2C. Due to the B2B focus, much of the work will be concentrated on platforms like LinkedIn and Instagram.
This is a hybrid position, requiring two days in the office.
Candidate Profile...
The ideal candidate will be a vibrant, engaging, and dynamic individual who contributes significantly to their team.
A strong enthusiasm for Social Media is essential, along with a commitment to staying ahead of trends before they become mainstream. You will particularly enjoy being involved in the comprehensive planning and execution of campaigns.
Your professional strengths will include designing overarching campaigns and strategies for clients, as well as serving as the primary contact for both internal and external stakeholders regarding positioning and brand voice.
Your next career step should involve building a team and making a meaningful impact through your daily work.
This is one of many opportunities available through ThePlaceToBe, so if this role does not align perfectly with your aspirations, we encourage you to reach out for other potential challenges.
