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Digital Media Strategist

2 months ago


Sheffield, Sheffield, United Kingdom British Land Full time
About the Role

We are seeking a highly skilled and experienced Digital Media Strategist to join our Marketing team at British Land. As a key member of our team, you will be responsible for developing and executing integrated paid-for digital campaigns that drive reach and engagement across our retail portfolio.

Key Responsibilities
  • Develop and implement comprehensive social media strategies that align with brand goals and channel objectives.
  • Collaborate with the Marketing team and external agencies to plan and execute digital campaigns that meet KPIs.
  • Optimize organic social content across all chosen platforms to maximize engagement and reach.
  • Stay up-to-date with the latest digital display technologies and formats, and leverage dynamic ads, rich media, and high-impact formats to drive results.
  • Lead idea generation for social campaigns and oversee delivery through internal teams.
  • Plan and train junior team members to ensure best practices are maintained.
  • Translate monthly and campaign-specific reporting into actionable insights to improve engagement and share with marketing managers.
  • Manage key agency relationships and budgets related to media buying and social media.
  • Ensure data is at the heart of decision-making, leveraging insights to inform content strategy, set objectives, and measure success.
Requirements
  • Excellent organizational and communication skills, both written and verbal.
  • Confident, proactive, and self-starting individual who works well under pressure in a high-volume environment.
  • Strong attention to detail and accuracy, with an inquisitive mind and a drive for continual improvement.
  • Solutions-driven, innovative, and creative thinker with experience in scoping and preparing briefs and managing associated budgets.
  • Deep understanding of social media platforms, including Instagram, Facebook, TikTok, and YouTube, as well as planning and scheduling platforms, and proficiency in Google Analytics.
  • Experience leading small to medium-scale projects and/or campaigns, with knowledge of digital marketing.
  • Desirable: recognized marketing qualification or prepared to study for one.
  • Significant experience in a marketing-related position, with experience performance managing service providers and agencies.
About British Land

We are a FTSE 100 business with a strong balance sheet and over £13bn of assets under management. We believe in shared success and enabling people to be themselves. Our values are what we stand for at British Land, and they connect us every day to our vision, purpose, and strategy. We promote an inclusive, positive, and collaborative culture, and we thank our people with rewards that feel rewarding.

Our people are highly talented, passionate, and collaborative, and we are committed to providing an accessible and inclusive recruitment process. If you enjoy bringing your whole self to work, share our values, and are excited about our purpose, we'd love to hear from you.