Head of Digital Marketing

4 weeks ago

York, United Kingdom Forward Role Recruitment Full time
Head of Performance Marketing

Forward Role Recruitment is proud to partner with a leading international retailer to find their first-ever internal Paid Media / Performance hire.

This is an exciting opportunity to join a dynamic, forward-thinking company that leads the way in ecommerce and digital marketing.

About the Role

As the brand new Head of Performance, you will oversee international paid search marketing campaigns, managing a significant portion of a multi-million-pound annual budget.

You will report to the Marketing Director and be crucial in helping to achieve commercial goals through paid search, while also collaborating on a broader digital marketing strategy.

You'll take charge of scaling and optimising Google Ads campaigns across 20+ countries, ensuring strong performance across a wide range of product categories.

Key Responsibilities
  • Develop, execute, and optimise Google Ads campaigns for a diverse product range
  • Collaborate with internal tech teams to drive automation and improve PPC tools for efficiency
  • Analyse and monitor campaign performance, adjusting strategies to meet key performance metrics such as ROAS, CPA, and product margin
  • Conduct A/B testing on ad creatives, landing pages, and bidding strategies to continuously improve results
  • Manage PPC budgets effectively, ensuring maximum return on investment
  • Provide detailed performance reports to senior leadership, highlighting key insights and recommendations
  • Work with various departments to align on campaign strategies and execution
  • Stay up-to-date with industry trends, platform updates, and emerging technologies
Your Skills & Experience
  • Proven experience in managing Google Ads for ecommerce businesses with large, varied product catalogues
  • Strong knowledge of Google Ads bidding strategies, campaign structures, and automated tools
  • Analytical mindset with hands-on experience using platforms like Google Analytics or other reporting tools
  • A proactive, data-driven approach to problem-solving and the ability to work autonomously in a fast-paced environment
  • Excellent communication skills, with the ability to present performance results to non-technical stakeholders
  • Experience or interest in managing other digital marketing channels, particularly paid social and affiliate marketing, is a plus

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