Marketing Communications Specialist

2 days ago

Gerrards Cross, Buckinghamshire, United Kingdom Virtuoso Recruitment Limited Full time
Marketing Executive Job Description

We are seeking a talented Marketing Executive to join our team at Virtuoso Recruitment Limited. As a key member of our marketing team, you will be responsible for creating and executing marketing campaigns to attract new contacts and promote our brand within the financial services market.

Key Responsibilities:
  • Develop and implement strategic marketing plans aligned with the company's overall objectives.
  • Conduct thorough market research to identify trends, opportunities, and competitive landscape within the financial services sector.
  • Enhance and maintain the company's brand image, ensuring consistency across all marketing channels.
  • Collaborate with cross-functional teams to ensure brand alignment in product offerings and communications.
  • Lead digital marketing initiatives, including SEO, SEM, social media, and email marketing.
  • Monitor and analyse the performance of digital campaigns, optimizing strategies for maximum effectiveness.
  • Maintain existing marketing collateral and create new items, where required.
  • Oversee the creation of compelling and relevant content for various channels, including websites, blogs, and social media.
  • Ensure content adheres to industry regulations and effectively communicates the company's value proposition.
  • Plan, execute, and analyse integrated marketing campaigns to generate leads and increase brand awareness.
  • Collaborate with internal teams and external partners to implement successful marketing initiatives.
  • Utilize data analytics tools to measure and report on the performance of marketing campaigns.
  • Provide insights and recommendations based on key performance indicators (KPIs) to optimise future strategies.
Requirements:
  • Experience and strong knowledge of marketing strategy, creation, and implementation, ideally with experience in a property finance environment.
  • Expertise in multiple social media platforms, especially LinkedIn.
  • In-depth knowledge of SEO and keyword research.
  • Ability to deliver creative content (text, image, and video), with the ability to implement an idea from conception through to completion.
  • Good knowledge of HTML.
  • Experience in using Mailchimp.
  • Familiarity with online marketing strategies and marketing channels.
  • Excellent communication skills.
  • Multitasking and analytical skills.
  • Experience meeting and exceeding social media KPIs.
  • Good attention to detail.
  • Minimum of 2 years' experience.
What's on Offer:
  • Contributory Pension.
  • Office based in Gerrards Cross with part home working option in the future.
  • Full-time, 9am-5.30pm, Monday-Friday.
  • Job Type: Full-time.
  • Salary: £30,000.00 per year.

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