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Digital Marketing Strategist

2 months ago

Gerrards Cross, Buckinghamshire, United Kingdom Hearthstone Mortgages Full time
{"About Us": "At Hearthstone Mortgages, we're a dynamic and innovative real estate company driven by a passion for delivering exceptional products and services to our clients. We're seeking a results-driven Digital Marketing Manager to enhance our online presence and drive business growth through strategic digital marketing initiatives.", "Job Summary": "The Digital Marketing Manager will be responsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. This role requires a strong background in digital marketing, a creative mindset, and the ability to analyze and optimize marketing campaigns.", "Key Responsibilities": "
  • Develop and execute digital marketing strategies aligned with business goals and objectives.
  • Plan, create, and manage digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
  • Monitor, analyze, and report on the performance of digital marketing campaigns, using insights to optimize and improve results.
  • Oversee the creation of engaging and relevant content for various digital platforms, including website, blog, social media, and email newsletters.
  • Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
  • Manage PPC campaigns and budget allocation.
  • Develop and execute social media strategies, including content planning, posting, and community engagement.
  • Design and manage email marketing campaigns, including segmentation, automation, and performance analysis.
  • Collaborate with internal teams to ensure alignment with overall business objectives.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
", "Requirements": "
  • Proven experience (minimum 1 year) in digital marketing, with a track record of successful campaigns and projects.
  • Strong understanding of digital marketing channels, tools, and best practices.
  • Proficiency in Google Analytics, Google Ads, social media platforms, and email marketing software.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Professional certifications in digital marketing (e.g., Google Ads, HubSpot) are an advantage.
  • Ability to think creatively and strategically to develop innovative marketing solutions.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent written and verbal communication skills with the ability to present ideas and results effectively.
  • Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
", "Job Type": "Full-time", "Location": "Remote", "Language": "English"}