Digital Marketing Specialist
4 weeks ago
Lead Generation and Web Development Specialist
Job Summary:We are seeking a highly skilled and versatile professional to join our team as a Lead Generation and Web Development Specialist. As a key member of our sales department, you will be responsible for generating high-quality leads and contributing to our web development efforts.
Key Responsibilities:- Generate qualified leads for contractors seeking payroll options through umbrella providers or limited companies.
- Execute and manage Google Ads and PPC campaigns to drive traffic and conversion.
- Collaborate closely with the sales department to ensure lead generation aligns with company sales goals.
- Design, build, and maintain a professional website and app that effectively converts leads.
- Provide coding expertise to ensure all technical aspects of the website and digital tools function smoothly.
- Monitor, analyse, and report on lead generation campaign performance, making necessary adjustments to optimise results.
- Stay up-to-date with industry trends, best practices, and tools for lead generation and digital marketing.
- Proven experience in digital marketing, lead generation, Google Ads, and PPC.
- Strong web development skills, including the ability to build and code websites and apps.
- Proficient in HTML, CSS, JavaScript, and other relevant programming languages.
- Strong analytical skills to track campaign performance and optimise lead generation strategies.
- Experience in the payroll, contractor services, or financial sector.
- Familiarity with SEO best practices and tools to boost web traffic.
- Experience in UX/UI design.
- Knowledge of CRM systems like HubSpot or Salesforce.
- Competitive salary and performance-based incentives.
- Professional growth and development opportunities.
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