Digital Content Creator

7 days ago

Worcester, Worcestershire, United Kingdom Halfords Full time

{"About the Role": "We are seeking a skilled Digital Content Creator to join our team at Halfords. As a key member of our Content Team, you will be responsible for creating engaging and SEO-optimised content for our website and other digital channels.

Your primary focus will be on writing high-quality content that meets the needs of our customers and supports our business objectives. This will involve working closely with our marketing and category teams to understand their requirements and delivering content that is accurate, informative, and engaging.

In addition to writing content, you will also be responsible for conducting competitor audits, identifying new opportunities for content creation, and working with our SEO team to ensure that all content is fully optimised to maximise effectiveness.

If you have a passion for writing, a keen eye for detail, and a understanding of SEO principles, we would love to hear from you.

Key Responsibilities:

* Create, maintain, or rewrite a wide range of SEO-optimised content, including advice centre articles, brand pages, blogs, FAQs, category short descriptions, video scripts, product descriptions, and store information pages.

* Work with the Senior Copywriter and the Group Content Team in the production and implementation of a holistic website and blog review to ensure consistency in tone and style.

* Identify new opportunities for content creation and conduct competitor audits to provide content recommendations.

* Liaise with the marketing and category teams to obtain any information required to either write new copy or make any changes needed to bring pages up to date.

* Work closely with the Marketing function, in particular the SEO team, to ensure that all content is fully optimised to maximise effectiveness.

* Establish strong working relationships with relevant cross-functional teams such as brand & marketing to ensure Content is represented and considered throughout the creative process.

* Make certain that all work has been QA tested and approved, working with marketing and category teams to gather any information required and obtain sign off for all copy, ensuring that all work adheres to compliance and brand guidelines.

* Ensure that any copy deadlines given to you by the business are met. Communicate regularly with departments of relevance and your line manager to update them on your progress.

About You:

* You love writing and have a keen eye for detail.

* Excellent written and spoken English (perfect spelling and grammar essential).

* Highly organised with great project management skills, confident in working to tight deadlines.

* Great communication skills, both written and verbal.

* Enthusiastic and driven with a passion for retail.

* Understanding of SEO and use of key words.

* Competent in all Microsoft Office.

* Ideally, you'd have at least 1 year experience in copywriting for businesses, following brand guidelines and their tone of voice with the ability to showcase activity.

Desirable an interest in cycling and motoring.

If you are a motivated and creative individual who is passionate about writing and has a keen eye for detail, we would love to hear from you.

Please submit your application, including your CV and a cover letter, to [insert contact information].

We look forward to hearing from you"}

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