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Brand Marketing Lead
2 months ago
Brand Marketing Lead
Competitive salary plus benefits
Fast-Moving Consumer Goods (FMCG) Sector
Location: Hybrid Work Model
3Search is excited to collaborate with a leading global FMCG organization seeking a dynamic and experienced Brand Marketing Lead for a fixed-term contract. This role focuses on a well-established healthy snack brand targeted at children, which has a strong presence in its market segment. The ideal candidate will be responsible for shaping the marketing strategy and driving impactful initiatives from the outset.
Reporting directly to the Marketing Director, you will take charge of brand strategies from day one, playing a crucial role in propelling the brand forward. This position encompasses a comprehensive 360-degree brand management approach, covering everything from strategic planning for the UK market to executing a digital-first communication strategy. You will also collaborate closely with the Innovation Manager to contribute to new product development ideas. A Senior Brand Manager will report directly to you.
Key Responsibilities:
- Collaborate with cross-functional teams
- Develop annual brand strategies with a focus on consumer insights
- Manage integrated marketing campaigns
- Define and lead the annual media strategy
- Oversee the marketing/media budget (approximately £1 million)
- Support the Innovation Manager in the brand innovation pipeline
- Work with the global brand team on long-term creative campaigns
- Manage the brand's digital and social media presence, including influencer initiatives
- Lead partnership activities and campaigns
- Develop consumer activation strategies
- Supervise one direct report
- Manage relationships with external agencies
Essential Skills:
- Strong commercial acumen and business insight
- Proactive and self-driven, capable of working independently
- Demonstrated experience in FMCG, preferably within food brands
- Ability to navigate both corporate and agile environments
- Capacity to manage multiple projects simultaneously
- Confident in stakeholder management and presenting to senior executives
- Comprehensive understanding of both ATL and BTL media planning
- Proven experience in planning and executing new product development
Additional Information:
- This role offers a hybrid working arrangement with flexibility in office attendance
- Enjoy a vibrant office culture with various clubs and activities
- Access to a range of snacks from the company's product portfolio
- Opportunity for exposure to senior management and broader brand initiatives
Benefits:
- Private healthcare available after probation
- Pension contributions of 4%
- Generous holiday allowance
We encourage qualified candidates to consider this opportunity.
