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CRM Operations Manager

2 months ago

London, Greater London, United Kingdom VML Enterprise Solutions Full time
About the Role

We are seeking a highly skilled CRM Operations Manager to join our marketing team at VML Enterprise Solutions. As a key member of our team, you will be responsible for overseeing the day-to-day operations of our Salesforce Marketing Cloud and Sales Cloud systems.

Key Responsibilities
  • CRM Operations Management: Ensure the smooth operation of our Salesforce Marketing Cloud and Sales Cloud systems, including data management, reporting, and analytics.
  • Data Analysis and Insights: Provide data-driven insights to inform our growth strategy, including creating reports and visualizations to communicate complex data to senior stakeholders.
  • Email and Landing Page Management: Plan and deliver email communications and build landing pages to meet fast-moving deadlines, ensuring maximum conversion and engagement.
  • Collaboration and Communication: Work closely with our growth marketing manager and new business team to maximize new business opportunities, cross-sell and up-sell initiatives, and database growth strategies.
  • Testing and Optimization: Conduct A/B testing and optimization of email campaigns and landing pages, presenting findings in an easy-to-understand manner.
  • Tool Expertise: Utilize tools like Google Analytics to provide insights and optimize landing page metrics.
  • Stakeholder Management: Collaborate with internal teams and stakeholders regarding data, email, and landing page requests, ensuring seamless communication and execution.
Requirements
  • Excellent Communication Skills: Possess excellent written and verbal communication skills to effectively communicate with stakeholders.
  • Analytical Tool Proficiency: Proficient in using analytical tools such as Google Analytics.
  • Attention to Detail: Demonstrate an eye for detail and high computer literacy with advanced knowledge of CRM systems and Microsoft Office.
  • Email Marketing Expertise: Possess a great understanding of email marketing and customer journey map builds within an email platform.
  • Landing Page Experience: Experience building and optimizing landing pages.
  • Minimum Experience: A minimum of 3 years' experience in a related field.
Preferred Qualifications
  • Salesforce Expertise: Experience and expertise with Salesforce.
  • Google Ads and LinkedIn Campaign Manager: Experience building and optimizing Google Ads and LinkedIn Campaign Manager campaigns.
  • AI and HTML: Familiarity with using AI to increase Salesforce efficiency and basic understanding of HTML.
What We Offer

At VML Enterprise Solutions, we prioritize career development and offer a range of benefits, including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, and more.

We believe in fostering an inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives and VML Foundation reflect our dedication to giving back and making a positive impact in our communities and beyond.