Lead Marketing Analytics Strategist

2 months ago

London, Greater London, United Kingdom Canonical Full time

Position Overview: Lead Marketing Analytics Strategist at Canonical

Canonical has been a pioneer in providing open source solutions, empowering developers to create groundbreaking innovations in various fields such as cloud computing, artificial intelligence, robotics, and blockchain technology. Within Canonical, the marketing division plays a crucial role in driving technology adoption for both our clientele and our internal marketing technology infrastructure. We are seeking a Lead Marketing Analytics Strategist to join our dynamic team and spearhead our growth optimization initiatives. Our focus is on understanding technology adoption trends, safeguarding visitor data, and leveraging open source tools in our marketing efforts.

The ideal candidate will possess a fervor for technology, marketing strategies, and the integration of technology within marketing practices. You will thrive in an environment that prioritizes ownership, teamwork, continuous learning, curiosity, and a commitment to personal and organizational improvement. A passion for problem-solving, hands-on experimentation, measurement, and automation to enhance daily operations is essential.

The marketing team at Canonical is dedicated to driving commercial success across our diverse product portfolio, expanding our market reach through digital marketing initiatives, customer lifecycle management, events, partnerships, and community engagement. If you are motivated by the prospect of driving growth, enhancing customer satisfaction, and optimizing the sales pipeline, we would like to connect with you.

Key Responsibilities:

  • Lead a team of growth engineers, including data analysts, performance marketers, lifecycle marketers, and marketing automation experts, to achieve optimal commercial outcomes through data-driven strategies.
  • Design, implement, and manage Canonical's marketing technology ecosystem, which encompasses a variety of marketing applications, from commercial tools (such as Marketo and Google Analytics) to open source solutions (like Superset and WordPress).
  • Oversee reporting and analytics throughout the customer journey, including Account-Based Marketing (ABM), Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention metrics.
  • Establish and monitor Objectives and Key Results (OKRs) and conversion rates across marketing and revenue funnels.
  • Enhance lead scoring, lead management, and engagement strategies to boost conversion rates across marketing and sales.
  • Develop web analytics and SEO strategies to maintain high levels of organic user and customer acquisition.
  • Optimize Return On Ad Spend (ROAS) through advanced attribution methodologies, targeted campaigns, and channel exploration.
  • Ensure the integrity and completeness of marketing data through effective data governance practices.
  • Foster a culture of experimentation by providing support for processes, tools (such as A/B testing), and expertise.
  • Collaborate with various teams across Canonical (including Product, IS, Engineering, RevOps, and Finance) to create data-driven solutions for market challenges.
  • Support operational excellence within the marketing team through training, resources, and documentation.

Qualifications:

  • A degree in data science, statistics, mathematics, computer science, or engineering, or a compelling narrative of your alternative career path, complemented by a strong academic record.
  • A robust analytical mindset with proven experience in managing projects that yield commercial success.
  • Proficiency in advanced marketing analytics techniques (such as media mix modeling and cohort analysis), coding/scripting languages (like Python and JavaScript), and database management (SQL).
  • Exceptional leadership experience, guiding analytical and creative professionals towards excellence.
  • Experience in selecting, implementing, and managing a cutting-edge marketing technology stack, preferably utilizing open source software.
  • A history of cultivating a culture of experimentation within an organization.
  • Advanced knowledge of web analytics and SEO practices applicable to websites and SaaS products.
  • Proven ability to collaborate with senior stakeholders across various functions (sales, revenue operations, product, IS) to translate strategic business inquiries into impactful analytical projects.
  • Willingness to travel occasionally for internal events.

Additional Skills of Interest:

  • Experience in implementing machine learning-generated predictive models for lead generation or customer retention.

What We Offer:

We take into account geographical location, experience, and performance when determining compensation globally. We conduct annual reviews of compensation to ensure recognition of outstanding performance. In addition to base salary, we offer a performance-based commission structure. Our team members enjoy a range of benefits that reflect our values and principles, tailored to meet local needs while ensuring fairness on a global scale.

Key benefits include:

  • Fully remote working environment.
  • Personal learning and development budget.
  • Annual compensation review.
  • Recognition rewards.
  • Annual leave.
  • Parental leave.
  • Employee Assistance Program.
  • Opportunities for travel to connect with colleagues during team events.
  • Travel perks for long-distance company events.

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