Marketing Analytics Lead

3 weeks ago

London, Greater London, United Kingdom Ultimate Asset Full time
Marketing Analytics & Effectiveness Lead

Ultimate Asset is seeking a seasoned Marketing Analytics & Effectiveness Lead to join their central London team. As a key member of the 12-person team, you will be responsible for leading the deployment, adoption, and roll-out of their Marketing Mix Modelling (MMM) programme internationally.

This is a 12-Month Fixed Term Contract opportunity that will see you at the heart of testing and learning, constantly looking at areas for improvement, development, and execution. You will be surrounded by well-equipped media experts in all areas from planning, adtech, digital adoption, media execution, accountability, and trading.

The ideal candidate will have experience working with MMM and deploying an MMM programme, as well as experience working in an in-house marketing/media team or a previous media agency role. A deep knowledge of media channels, including both digital and offline (both planning and buying), is also essential. Additionally, prior experience in working with a variety of markets across the globe, with a preference for European markets, is highly desirable.

This is a fantastic opportunity to join a well-known high street retailer as they expand their in-house media operation. If you are a data-driven marketing strategist with a passion for marketing analytics and effectiveness, we encourage you to apply.

Key Responsibilities:

  • Lead the deployment, adoption, and roll-out of the MMM programme internationally
  • Develop and implement a framework to support each country with their application
  • Work closely with the 12-person team to identify opportunities, interpret results, and implement recommendations
  • Collaborate with media experts in all areas from planning, adtech, digital adoption, media execution, accountability, and trading

Requirements:

  • Experience working with MMM and deploying an MMM programme
  • Experience working in an in-house marketing/media team or a previous media agency role
  • Deep knowledge of media channels, including both digital and offline (both planning and buying)
  • Prior experience in working with a variety of markets across the globe, with a preference for European markets

About Ultimate Asset:

Ultimate Asset is an equal employment opportunity employer. We celebrate diversity and encourage applications from all qualified candidates. If you are passionate about marketing analytics and effectiveness, we encourage you to apply.

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