![Euroflorist](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Specialist
7 days ago
Euroflorist is a leading international flower network with a rich history of delivering high-quality bouquets to customers worldwide. With over 50 million bouquets delivered, we have made millions of people happy across the globe.
Our company has been at the forefront of e-commerce since 1995, when we launched one of the world's first 100 e-commerce sites. Today, we are Europe's largest flower network, operating in 10 European markets.
Job OverviewWe are seeking a skilled Digital Marketing Specialist to drive online sales growth and manage profitability across Central European markets. This role is critical in optimizing and scaling our paid traffic efforts, focusing on Google Ads, Microsoft Advertising, and paid social media campaigns.
The successful candidate will be instrumental in expanding Euroflorist's presence in Austria, Belgium, Germany, Poland, and The Netherlands through strategic and data-driven paid marketing initiatives.
Key Performance Indicators (KPIs)- Orders and revenue generated through paid traffic channels
- Market-level Cost Per Order
- Cost Per Acquisition and Return on Ad Spend within each channel
- Paid Traffic Performance: Drive overall paid traffic performance across Central European markets (DE, NL, BE, AT, PL).
- Collaboration: Work closely with the Head of Traffic and other team members to grow online order volume for Central Europe.
- Optimization: Optimize paid campaigns to meet market-level CPO targets, in collaboration with the Head of Traffic.
- Channel Expansion: Establish and develop new paid traffic channels to diversify Euroflorist's channel mix, increase online order volume, and improve profitability.
- Campaign Management: Manage and optimize campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads.
- Data-Driven Insights: Translate large amounts of campaign data into actionable insights for continuous improvement.
- Test and Learn: Implement a test-and-learn approach across all paid traffic channels.
- Cross-Functional Collaboration: Work closely with teams from E-commerce, marketing, and content.
- Bachelor's degree (WO level) in International Business, Marketing & Communications, Economics & Business Administration, or similar.
- 3+ years of experience in digital marketing or a similar role.
- Strong data-driven mindset with proficiency in online marketing and web analytics.
- Knowledge of brand awareness concepts and measurement.
- Self-learner who stays up-to-date on online marketing and eCommerce trends.
- Strong knowledge of Google Ads, Facebook Business Manager, and Google Analytics 4, Lookerstudio.
- Excellent command of English is essential; proficiency in Dutch, French, or German is a plus.
- Willingness to work additional hours during peak periods, including weekends and evenings.
- A casual and dynamic work environment in our Southampton office.
- Hybrid working model: Monday-Wednesday in the office, Thursday-Friday from home.
- Opportunities to grow your skillset in digital marketing.
- A chance to work in a young and innovative team.
- The opportunity to be part of a truly international organization with offices throughout Central Europe, the UK, and Scandinavia.
- Internal and external training opportunities.
- Competitive salary and travel reimbursement.
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