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Digital Marketing Specialist

2 months ago

Southampton, Southampton, United Kingdom Euroflorist Full time

About Euroflorist

Euroflorist is a leading international flower delivery company with a rich history spanning over 41 years. With a strong presence in 10 European markets, we have delivered over 50 million bouquets, bringing joy and happiness to millions of people worldwide.

Our Mission

We are committed to exceeding customer expectations and spreading happiness through flowers, anywhere and anytime. Our eCommerce platform is at the heart of our business, and we strive to continuously improve and innovate to meet the evolving needs of our customers.

Job Overview

We are seeking a highly skilled Digital Marketing Specialist to drive online sales growth and manage profitability across Central European markets. This role is critical in optimizing and scaling our paid traffic efforts, focusing on Google Ads, Microsoft Advertising, and paid social media campaigns.

Key Responsibilities

  • Paid Traffic Performance: Drive overall paid traffic performance across Central European markets (DE, NL, BE, AT, PL).
  • Collaboration: Work closely with the Head of Traffic and other team members to grow online order volume for Central Europe.
  • Optimization: Optimize paid campaigns to meet market-level CPO targets, in collaboration with the Head of Traffic.
  • Channel Expansion: Establish and develop new paid traffic channels to diversify Euroflorist's channel mix, increase online order volume, and improve profitability.
  • Campaign Management: Manage and optimize campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads.
  • Data-Driven Insights: Translate large amounts of campaign data into actionable insights for continuous improvement.
  • Test and Learn: Implement a test-and-learn approach across all paid traffic channels.
  • Cross-Functional Collaboration: Work closely with teams from E-commerce, marketing, and content.

Requirements

  • Bachelor's degree (WO level) in International Business, Marketing & Communications, Economics & Business Administration, or similar.
  • 3+ years of experience in digital marketing or a similar role.
  • Strong data-driven mindset with proficiency in online marketing and web analytics.
  • Knowledge of brand awareness concepts and measurement.
  • Self-learner who stays up-to-date on online marketing and eCommerce trends.
  • Strong knowledge of Google Ads, Facebook Business Manager, and Google Analytics 4, Lookerstudio.
  • Excellent command of English is essential; proficiency in Dutch, French, or German is a plus.
  • Willingness to work additional hours during peak periods, including weekends and evenings.

What We Offer

  • A casual and dynamic work environment in our Southampton office.
  • Hybrid working model: Monday-Wednesday in the office, Thursday-Friday from home.
  • Opportunities to grow your skillset in digital marketing.
  • A chance to work in a young and innovative team.
  • The opportunity to be part of a truly international organization with offices throughout Central Europe, the UK, and Scandinavia.
  • Internal and external training opportunities.
  • Competitive salary and travel reimbursement.