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E-commerce Customer Acquisition Strategist

2 months ago

London, Greater London, United Kingdom Infopro Digital Full time

Position Overview

Infopro Digital Group's Consumer Automotive Division is seeking a dedicated and skilled E-commerce Customer Acquisition Strategist. This role is integral to our mission of enhancing customer engagement across our diverse brands, including Haynes, Clymer, and Chilton. As a global entity with a workforce of 4,000 across 18 countries, we are committed to driving innovation and excellence in customer acquisition.

Key Responsibilities

  • Strategic Development: Formulate and implement comprehensive strategies to attract and retain customers through digital channels.
  • Market Analysis: Conduct thorough research on market trends and competitor strategies to identify acquisition opportunities.
  • Multi-Channel Campaign Management: Oversee and coordinate marketing initiatives across various platforms, including SEO, social media, and email marketing.
  • Performance Monitoring: Analyze the effectiveness of campaigns and provide insights for continuous improvement.
  • Collaboration: Work alongside cross-functional teams to align acquisition strategies with overall business objectives.

Key Performance Indicators (KPIs)

  • Increase in new customer acquisition
  • Growth in traffic and conversion rates
  • Reduction in customer acquisition costs
  • Return on advertising spend (ROAS)

Qualifications

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a strong background in digital marketing and customer acquisition strategies. Proficiency in analytical tools and a creative approach to problem-solving are essential.

Benefits

We offer a competitive salary, hybrid working arrangements, and a comprehensive benefits package, including annual leave, life assurance, and a group pension scheme.

About Infopro Digital

Infopro Digital is a leading B2B group specializing in information and technology solutions, serving key sectors such as automotive, construction, and retail. Our commitment to connecting professional communities drives our success and innovation.